Software Alternatives, Accelerators & Startups

Active Admin VS Optimizely

Compare Active Admin VS Optimizely and see what are their differences

Active Admin logo Active Admin

The administration framework for business critical Ruby on Rails applications.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Active Admin Landing page
    Landing page //
    2023-07-30
  • Optimizely Landing page
    Landing page //
    2023-10-04

Active Admin videos

Harry Potter and the Active Admin

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Active Admin and Optimizely)
Data Dashboard
100 100%
0% 0
A/B Testing
0 0%
100% 100
No Code
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

Share your experience with using Active Admin and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Active Admin and Optimizely

Active Admin Reviews

We have no reviews of Active Admin yet.
Be the first one to post

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Active Admin seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Active Admin mentions (11)

  • Use Rails
    Rails is absolutely fantastic for projects below 10,000 lines with 1 or 2 contributors, especially if you want a classic forms-based UI. And you can get a huge amount done under those constraints in Rails. But as of couple of years ago, Rails came with a number of drawbacks: 1. There was no really viable system of static typing that a significant number of people were enthusiastic about. See... - Source: Hacker News / 23 days ago
  • Ask HN: Why aren't Django Admin style dashboards popular in other frameworks?
    Can you clarify what's the "tremendous value" you're getting out of the Django admin? At Heii On-Call https://heiioncall.com/ we are using Active Admin https://activeadmin.info/ for Ruby on Rails, which seems quite similar to the Django admin. In my experience, it's mostly useful as a fairly basic read-only view of what's in the database. In Rails, it's so easy to whip together a custom view that we tend to do... - Source: Hacker News / 7 months ago
  • View code coverage (active_admin and orther .arb file)
    For those who know [https://activeadmin.info/](https://activeadmin.info/) it uses a file format [https://github.com/activeadmin/arbre](https://github.com/activeadmin/arbre). Source: over 1 year ago
  • Show HN: Build Ruby on Rails apps 10x faster – Avo
    Very neat! My first thought was that this was a competitor to https://bullettrain.co/. Looking into it a bit more, it seems more aimed at building admin panels than whole apps. I guess it competes against tools like https://activeadmin.info/? - Source: Hacker News / almost 2 years ago
  • From partials to ViewComponents: writing reusable front-end code in Rails
    We briefly considered migrating to a full-grown Rails admin interface, such as ActiveAdmin, RailsAdmin, Administrate or Avo. We especially liked Avo which is built on a very modern stack similar to ours (Tailwind + Hotwire + ViewComponents). In the end, we didn’t go this route as we found some of the options a bit too restrictive (even though Avo is very flexible) and we did not feel like trying to amend it to our... - Source: dev.to / about 2 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Active Admin and Optimizely, you can also consider the following products

Jet Admin - Build business apps really fast

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Forest Admin - Execute fast and at scale with no time wasted on internal tools developed in-house.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Avo - Prevent human errors when implementing analytics

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.