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ActionStep VS Lucris

Compare ActionStep VS Lucris and see what are their differences

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ActionStep logo ActionStep

Web-based application to run your law practice. Complete solution including Workflows, Accounting, Trust Accounting, Payroll, Email & Contacts, Calendars and Knowledge Base.

Lucris logo Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next.
Visit Website
  • ActionStep Landing page
    Landing page //
    2023-10-04

  actionstep.comSoftware by ActionStep

  • Lucris Dashboard
    Dashboard //
    2026-08-13
  • Lucris AI powered insights and analytics
    AI powered insights and analytics //
    2026-08-13
  • Lucris Unit Economics
    Unit Economics //
    2026-08-13
  • Lucris Profit Breakeven
    Profit Breakeven //
    2026-08-13
  • Lucris P&L
    P&L //
    2026-08-13
  • Lucris Marketing Analytics
    Marketing Analytics //
    2026-08-13
  • Lucris Cohort Analytics
    Cohort Analytics //
    2026-08-13
  • Lucris AOV Analytics
    AOV Analytics //
    2026-08-13

Lucris is a financial decision-making platform for Shopify and DTC brands. It brings sales, advertising, cost, and financial data together so teams can see what drives profit - and what to do next.

Unlike dashboards that only report numbers, Lucris explains what changed, why it matters, and which actions deserve attention.

Key capabilities

  • Profit and contribution-margin analytics
  • CAC payback, AOV, and customer-cohort tracking
  • AI-powered insights and recommended actions
  • Shopify, Meta Ads, and Google Ads integrations
  • Reports and insights shared through Slack

Lucris is built for founders, operators, finance leads, and agencies focused on profitable growth.

ActionStep

Website
actionstep.com
Pricing URL
Official ActionStep Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Lucris

Website
lucris.io
Pricing URL
Official Lucris Pricing
$ Details
paid Free Trial $99 / Monthly (Up to 1,000 monthly orders; all platform features)
Platforms
Browser Mobile
Release Date
2025 September
Startup details
Country
United States
State
Wyoming
Founder(s)
Valentin Kuznetcov, Kirill Toropov
Employees
1 - 9
Edit details

ActionStep features and specs

  • Comprehensive Case Management
    ActionStep offers extensive case management features, including document management, task tracking, and contact management, which help legal professionals keep track of their cases efficiently.
  • Customizable Workflows
    It provides highly customizable workflows to fit the specific needs of different types of legal practices, allowing firms to streamline their operations.
  • Integrated Accounting
    ActionStep includes built-in accounting features, which simplify financial management by integrating billing, invoicing, and trust accounting.
  • Cloud-Based Accessibility
    As a cloud-based platform, ActionStep allows users to access their data from anywhere with an internet connection, providing flexibility and the ability to work remotely.
  • Client Portal
    The software features a client portal that allows clients to access their information, documents, and communicate with their attorneys, leading to improved client service and satisfaction.
  • Scalable for Various Firm Sizes
    ActionStep is suitable for law firms of different sizes, from solo practitioners to larger firms, making it a versatile solution.
  • Integration with Other Tools
    It offers integrations with popular third-party applications like email clients, calendars, and document storage solutions, enhancing its functionality.

Possible disadvantages of ActionStep

  • Learning Curve
    Due to its comprehensive features and high level of customization, new users may face a steeper learning curve and require training to use the platform effectively.
  • Cost
    While ActionStep offers a lot of features, it can be relatively expensive, especially for smaller firms or solo practitioners operating on tighter budgets.
  • Customization Complexity
    Although the platform is highly customizable, setting up complex workflows and configurations can be time-consuming and may require technical expertise.
  • Limited Offline Access
    As a cloud-based solution, ActionStep requires an internet connection to access data, which can be a limitation in areas with poor connectivity or when users need to work offline.
  • User Interface
    Some users have reported that the user interface is not as intuitive or modern as other legal practice management solutions, which can impact user experience.
  • Customer Support
    While ActionStep provides customer support, response times and the quality of support can vary, which may affect how quickly issues are resolved.

Lucris features and specs

  • Profit Analytics
    Track profit, contribution margin, CAC payback, AOV, and customer cohorts
  • AI Decision Support
    Understand what changed, why it matters, and what to do next
  • Unified DTC Data
    Connect Shopify, advertising, and cost data in one place

Analysis of ActionStep

Overall verdict

  • ActionStep is generally considered a solid choice for law firms looking for comprehensive practice management software.

Why this product is good

  • ActionStep offers a range of features that are crucial for law practice management including case management, billing, document management, and workflow automation. Its cloud-based system allows for accessibility from anywhere, and it integrates with various third-party applications enhancing its versatility.

Recommended for

    Small to medium-sized law firms looking for a customizable and robust management system. It's particularly beneficial for firms seeking to improve efficiency and workflow through automation.

ActionStep videos

+ Add

ActionStep Review Video

More videos:

  • Review - New & Noteworthy @ Actionstep - Half Year in Review
  • Review - Actionstep - Introduction Video

Lucris videos

+ Add

Lucris: Know What’s Driving Profit and What to Do Next

Category Popularity

0-100% (relative to ActionStep and Lucris)

ActionStep

Lucris

Legal Practice Management
100 100%
Legal Practice Management
0% 0
eCommerce Tools
0 0%
eCommerce Tools
100% 100
Business & Commerce
90 90%
Business & Commerce
10% 10
Office & Productivity
0 0%
Office & Productivity
100% 100

Questions & Answers

As answered by people managing ActionStep and Lucris.

What makes your product unique?

Lucris's answer:

Lucris turns Shopify, marketing, and cost data into clear financial decisions. It explains what changed, why it matters, and what to do next - not just more charts.

Why should a person choose your product over its competitors?

Lucris's answer:

Choose Lucris if you care about profitable growth, not just revenue or attribution. It connects marketing performance to contribution margin, CAC payback, cash flow, and profit.

How would you describe the primary audience of your product?

Lucris's answer:

Shopify and DTC founders, operators, finance leads, and agencies that need clearer, faster growth decisions.

What's the story behind your product?

Lucris's answer:

Lucris grew out of hundreds of DTC growth audits. Brands had plenty of dashboards but still struggled to turn their data into confident decisions. Lucris was built to close that gap.

Which are the primary technologies used for building your product?

Lucris's answer:

RedwoodJS, React, GraphQL, PostgreSQL, Prisma, Supabase, and OpenAI, with integrations for Shopify, Meta Ads, Google Ads, and Slack.

User comments

Share your experience with using ActionStep and Lucris. For example, how are they different and which one is better?
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What are some alternatives?

When comparing ActionStep and Lucris, you can also consider the following products

PracticePanther - PracticePanther offers CRM, invoicing, time tracking and communication solutions for law firms.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

CosmoLex - A law practice management software, integrated web / cloud-based legal practice management solution or case management software for attorneys and law firms

Bloom Analytics - Bloom is a Native Shopify Analytics and Attribution app. See which products, countries, and campaigns are profitable, and which ad platforms truly generate profit via multi-touch attribution. Create custom dashboards, get insights. Connect with MCP

Rocket Matter - Rocket Matter legal software is trusted by thousands of law firms to manage your firm.

Conversific - Conversific is a Business Intelligence platform designed to capture and analyze the data from your Shopify store. It includes built-in tips from ecommerce gurus and provides instant guidance.

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