Software Alternatives, Accelerators & Startups

@fuck.it VS HEY

Compare @fuck.it VS HEY and see what are their differences

@fuck.it logo @fuck.it

[@fuck.it] is the email service that doesnโ€™t track you, doesnโ€™t sell your data and doesnโ€™t give a fuck about what the world thinks you should be. Home to the coolest email address on the planet. Pure. Secure. Exclusive.

HEY logo HEY

Email at its best, new from Basecamp.
  • @fuck.it Frontpage
    Frontpage //
    2025-07-25
  • @fuck.it Webmail
    Webmail //
    2025-07-25

[@fuck.it] is a bold and exclusive email service designed for those who value privacy and security without compromising on style. This invite-only platform offers a unique email experience with no ads, no tracking, and no data mining, ensuring that your information remains private and secure. With only 10,000 accounts available in the initial phase, [@fuck.it] provides exclusivity and attitude.

Key Features: - Ad-free and tracking-free email service - Invite-only access with premium usernames available - Multiple plans offering various storage options and features - Powered by Open-Xchange, ensuring enterprise-grade infrastructure - End-to-end encryption with OX Guard for maximum security - Support for IMAP, POP3, and SMTP for seamless integration with email clients - GDPR compliant and ISO 27001 certified servers based in Germany

Beyond email, [@fuck.it] also serves as a digital art gallery, showcasing emerging talents without gatekeepers. This platform is perfect for artists, entrepreneurs, and rebels who are tired of playing by the rules and want to stand out with the coolest email address on the planet.

  • HEY Landing page
    Landing page //
    2023-07-06

@fuck.it

Website
fuck.it
$ Details
paid $5.0 / Monthly (EDGE Plan, 10 GB Mailspace)
Platforms
Windows MacOS Linux iOS Android
Release Date
2025 July
Startup details
Country
United States
State
New York
City
New York
Employees
1 - 9

HEY

Website
hey.com
$ Details
paid Free Trial $99.0 / Annually
Platforms
-
Release Date
-

@fuck.it features and specs

  • Exclusive Email Access
    Membership is limited. Only 10,000 addresses in the first phase. No public sign-up. If youโ€™re in, youโ€™re one of the few.
  • Privacy-First Infrastructure
    No ads, no tracking, no data mining. End-to-end and at-rest encryption. Hosted securely in Germany, powered by OX.
  • Bold Design & Attitude
    A rebellious brand with digital art, AI visuals, and a login experience that feels more underground gallery than inbox.

HEY features and specs

  • Privacy-focused
    HEY places a strong emphasis on user privacy. It blocks spy pixels and prevents senders from knowing when, where, and if emails are opened.
  • Clean Interface
    The user interface of HEY is minimalist and designed to reduce clutter, helping users focus on important emails.
  • Innovative Features
    HEY offers unique features like the Screener, which allows users to vet new senders, and The Feed, which collects all newsletters for easy reading.
  • Unified Platform
    Everything in HEY happens within a single, unified platform, eliminating the need for multiple email clients or add-ons.

Possible disadvantages of HEY

  • Cost
    HEY is a paid service with a yearly subscription fee, which could be a deterrent for users accustomed to free email services.
  • Limited Integration
    Compared to other email services, HEY has limited third-party integrations which might be a downside for users who rely on external apps.
  • Learning Curve
    The unique approach and innovative features may require some time to get used to, especially for users who are accustomed to traditional email systems.
  • Lack of Local Email Client Support
    HEY does not support traditional email protocols like IMAP or SMTP, meaning users cannot use it with their favorite local email clients.

Analysis of HEY

Overall verdict

  • Overall, HEY is generally regarded as a positive option for those seeking a fresh take on email management with strong privacy features. However, it may not be ideal for everyone, as it requires a subscription fee and may lack some of the advanced features offered by more established email services.

Why this product is good

  • HEY is considered good due to its emphasis on privacy, simplicity, and unique approaches to email management. The platform offers features such as the Screener, which helps filter emails from new senders; Focus & Reply, which simplifies the inbox by delaying some emails; and attachment management systems that improve overall user experience. Furthermore, HEY takes a strong stance against ad tracking and prioritizes user privacy.

Recommended for

  • Individuals who prioritize privacy and are concerned about ad tracking.
  • Users who prefer a minimalistic and streamlined email interface.
  • Those who are willing to pay a subscription fee for enhanced privacy and unique features.
  • People looking for a new way to manage their emails and are open to adapting to a different email organization system.

@fuck.it videos

No @fuck.it videos yet. You could help us improve this page by suggesting one.

Add video

HEY videos

Hey Review: Why this $99 per year email is Superhuman's Most Exciting Challenger | Keep Productive

More videos:

  • Review - All You Need to Know About Hey.com
  • Review - HEY Email Review (and Full Tour)!
  • Review - HEY.com changed the way I emailโ€ฆ
  • Review - Why are Hey Dudes suddenly everywhere?

Category Popularity

0-100% (relative to @fuck.it and HEY)
Email
5 5%
95% 95
Email Service
100 100%
0% 0
Email Clients
0 0%
100% 100
File Management
100 100%
0% 0

Questions and Answers

As answered by people managing @fuck.it and HEY.

Why should a person choose your product over its competitors?

@fuck.it's answer

  • Because Gmail sells your soul and Proton lacks style
  • [@fuck.it] offers enterprise-grade privacy with rebellious design
  • No ads, no data mining, no compromises
  • Itโ€™s exclusive and handcrafted for creators and bold thinkers
  • Youโ€™re not just signing up - youโ€™re joining a mindset

What makes your product unique?

@fuck.it's answer

[@fuck.it] is more than an email address - it's a statement.

  • Ad-free, tracker-free, bullshit-free
  • Hosted securely in Europe with GDPR compliance
  • Wrapped in a digital art and street culture aesthetic
  • Exclusive and limited to 10,000 addresses at launch

It's email with attitude, for people who live on the edge of creation.

How would you describe your primary audience?

@fuck.it's answer

People who say โ€œfuck itโ€ and mean it. They want privacy without boredom, style without compromise and tools that match their edge.

What's the story behind your product?

@fuck.it's answer

It all began with a philosophy: fuck it is where life happens.

  • No more hesitating
  • No more โ€œwhat ifsโ€
  • Just bold choices and clean execution

We built [@fuck.it] for those who live unfiltered - an exclusive inbox for a new era of digital identity. Itโ€™s where art, privacy, and bold decisions meet.

Which are the primary technologies used for building your product?

@fuck.it's answer

  • Open-Xchange (OX App Suite) for mail and collaboration
  • Laravel + Livewire for frontend/backend logic
  • Cloudflare for global protection and performance
  • Stripe for payments

Who are some of the biggest customers of your product?

@fuck.it's answer

[@fuck.it] is built on privacy, trust, and discretion. We donโ€™t track, we donโ€™t sell, and we sure as hell donโ€™t name names.

User comments

Share your experience with using @fuck.it and HEY. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare @fuck.it and HEY

@fuck.it Reviews

We have no reviews of @fuck.it yet.
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HEY Reviews

ProtonMail Compares Apple to Mafia, Says App Was Forced Into In-App Purchases in 2018
Apple apparently told ProtonMail "out of the blue" that it was required to add an in-app purchase option to stay in the โ€ŒApp Storeโ€Œ. Similar to the situations with HEY and Wordpress earlier this year, ProtonMail had a mention of paid plans in the app, which prompted Apple to ask for the same subscription options to be offered via in-app purchase.

Social recommendations and mentions

Based on our record, HEY seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

@fuck.it mentions (0)

We have not tracked any mentions of @fuck.it yet. Tracking of @fuck.it recommendations started around Jul 2025.

HEY mentions (23)

  • The death of cloud centralization: Last decadeโ€™s internet had a gravity problem
    Basecamp: After using clouds from both Amazon and Google extensively over the past 15 years, we finally had enough of the outrageous bills and the ever-increasing complexity. So in 2023, we pulled Basecamp, HEY, and five other heritage apps out of AWS and onto our own hardware โ€” without adding any new staff. - Source: dev.to / about 1 month ago
  • From React to Hotwire - Part II - [EN]
    Attending the latest edition of Rails World and watching the talk by DHH made me realize that generating views on the backend with Rails was no longer synonymous with slow, ugly interfaces that do not care about UX. With Hotwire, through Turbo and Stimulus, it was possible to create applications as complex as Gmail, Hey, or Slack, Campfire. And this became even more surreal with Turbo 8. - Source: dev.to / over 1 year ago
  • HEY.com Review: A Game-Changer or A Gimmick?
    In June 2020, Basecamp decided to take on the giants of email service providers with the launch of HEY.com, aiming to revolutionize the way we interact with our inboxes. Touted as the email service for those who love email but hate its clutter, HEY.com has certainly generated buzz. But does it live up to the hype? Let's delve into its features, usability, and overall value proposition. - Source: dev.to / over 1 year ago
  • Don't upload your PWA to the app stores
    HEY is a big company, with financial resources and a large social media following. If even they feel bullied by Apple, just imagine what it's like for smaller app developers. And HEY is not even a PWA โ€“ it's a native app. - Source: dev.to / over 1 year ago
  • Thinking about what to do if Basecamp/Hey look like they are going under
    I like to use software by smaller companies with a focus on privacy. I am now starting to regret putting my full email support behind hey.com. With 1/3 of the Basecamp employees bailing I'm concerned if Hey.com will survive and the disruption that is going to be informing everyone that I've had to change emails. I went in big on Hey using it both for personal and work email. Source: over 4 years ago
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What are some alternatives?

When comparing @fuck.it and HEY, you can also consider the following products

MAIL.WTF - Disposable email with coolest domain name

Mailo - Mailo is an email client where you can send and receive emails to and from anyone with an email address.

Tutanota - Get your encrypted mailbox for free.

Horde - Horde Groupware is a free, enterprise ready, browser based collaboration suite.

mailbox.org - mailbox.org offers a secure e-mail account for home and business use. The domain name, me@mailbox.

Soverin - Soverin is the honest email service that doesnโ€™t sell your data.