Software Alternatives, Accelerators & Startups

66Analytics VS Serpstat

Compare 66Analytics VS Serpstat and see what are their differences

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66Analytics logo 66Analytics

Self-hosted analytics, heatmaps & session recordings.

Serpstat logo Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.
  • 66Analytics Landing page
    Landing page //
    2023-08-26
  • Serpstat Landing page
    Landing page //
    2023-06-11
  • Serpstat Rank Tracker
    Rank Tracker //
    2024-09-19
  • Serpstat Domain Analysis
    Domain Analysis //
    2024-09-19

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,ย  and optimize your content strategy

Serpstat

$ Details
freemium $69.0 / Monthly
Release Date
2015 February
Startup details
Country
Ukraine
Founder(s)
Oleg Salamaha
Employees
50 - 99

66Analytics features and specs

  • Comprehensive Analytics
    66Analytics offers in-depth website analytics that can help users understand their audience, traffic sources, and user behavior in detail.
  • User-Friendly Interface
    The platform features a user-friendly and clean interface, making it easy for both beginners and experienced users to navigate and utilize the tool effectively.
  • Self-Hosted Solution
    66Analytics is a self-hosted analytics platform, giving users complete control over their data and privacy without relying on third-party services.
  • White Labeling
    The ability to customize the software with your own branding can be a major advantage for businesses that want to maintain a consistent brand image.
  • Custom Events and Goals
    Users can set up custom events and goals, allowing for tailored tracking that meets specific business needs and objectives.
  • Privacy-Focused
    Since itโ€™s self-hosted, 66Analytics offers enhanced privacy control, which can be crucial for GDPR compliance and other privacy regulations.
  • API Access
    The availability of an API allows users to expand the functionality and integrate 66Analytics with other tools and platforms.

Possible disadvantages of 66Analytics

  • Setup Complexity
    Setting up a self-hosted analytics platform requires technical knowledge and resources, which might be a barrier for non-technical users.
  • No Real-Time Data
    66Analytics does not provide real-time analytics, which can be a limitation for users who need immediate insights and data.
  • Limited Integrations
    Compared to other analytics platforms, 66Analytics has fewer direct integrations with third-party services and tools.
  • Cost of Hosting
    Users need to factor in the additional costs of self-hosting, including server, maintenance, and related expenses.
  • Initial Cost
    There is an upfront cost to purchase the software, which could be a concern for small businesses or startups with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve involved in understanding and making the most out of the features provided.

Serpstat features and specs

  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Analysis of 66Analytics

Overall verdict

  • 66Analytics is generally considered a good web analytics platform, especially for those seeking a privacy-focused, self-hosted solution.

Why this product is good

  • It offers real-time analytics, user tracking, and event tracking features similar to larger platforms without the data privacy concerns.
  • The platform is easy to install and use, providing insightful reports that help in understanding website traffic and user behavior.
  • It offers customization options and can be installed on your own server, ensuring full control over your data.
  • The one-time purchase model is cost-effective for businesses that prefer not to deal with recurring subscription fees.

Recommended for

  • Small to medium-sized businesses looking for an affordable analytics solution.
  • Privacy-conscious organizations preferring to keep their data in-house.
  • Developers and tech-savvy users who can manage self-hosted applications.

Analysis of Serpstat

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

66Analytics videos

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Serpstat videos

What is Serpstat?

More videos:

  • Review - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • Review - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • Review - Serpstat Review โœ… Discount Coupon Code With( 20% Off Special)

Category Popularity

0-100% (relative to 66Analytics and Serpstat)
Analytics
100 100%
0% 0
SEO
0 0%
100% 100
Web Analytics
100 100%
0% 0
SEO Tools
0 0%
100% 100

Questions & Answers

As answered by people managing 66Analytics and Serpstat.

What makes your product unique?

Serpstat's answer:

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer:

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe the primary audience of your product?

Serpstat's answer:

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare 66Analytics and Serpstat

66Analytics Reviews

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Serpstat Reviews

The 16 Best Moz Alternatives for Every Budgetย 
Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesnโ€™t have a free version, so youโ€™ll need to pick a paid plan once the trial is over.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the โ€œTree Viewโ€ make it ideal for those looking to enhance their website architecture alongside their SEO efforts.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their websiteโ€™s performance.
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Serpstat is praised for its versatile functionality. It provides valuable insights across multiple facets of digital marketing. Itโ€™s also particularly noted for its comprehensive competitor analysis and budget-friendly pricing.
10 Best Serpstat Alternatives in 2024
In the fast-paced world of SEO and digital marketing, finding the right tool to boost your online visibility can be challenging. Serpstat is a popular choice known for its robust features in keyword research, competitor analysis, and SEO audits. However, if you're seeking alternatives that might better meet your specific needs or offer different advantages, there are plenty...

Social recommendations and mentions

Serpstat might be a bit more popular than 66Analytics. We know about 5 links to it since March 2021 and only 5 links to 66Analytics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

66Analytics mentions (5)

  • 10 of the Best Web Analytics Tools for React Websites
    66analytics offers features such as real-time analytics, conversion tracking, heat maps, session recordings, and data ownership. This data visualization tool gives you a complete picture of your productโ€”everything that marketing, UX, or product management teams ask for. - Source: dev.to / over 1 year ago
  • Built a Google Analytics alternative with visitor journeys, heatmaps and replays
    Looks like this is a fork of https://66analytics.com/? One of Altumcodes products? - Source: Hacker News / over 1 year ago
  • What is a good, lightweight, free alternative to Google Analytics?
    Last year I stumbled upon https://66analytics.com/ and liked it quite a lot. It is very light but covers quite a lot of stuff that I wanted to have. Itโ€™s a one time payment but only around $60 I think and does not have any limitations after that. I liked the one time payment idea and that I could just run it on a shared Hoster that I had already around. Source: over 4 years ago
  • Show HN: PrivateAnalytix โ€“ Private Google Analytics and MS Clarity Alternative
    This is just another managed version of https://66analytics.com/ I like that you state GDPR and other compliance but I am 100% sure itโ€˜s not (just because 66analytics is claiming that, doesnโ€™t mean itโ€™s right. Have you checked anything back with a lawyer? - Source: Hacker News / almost 5 years ago
  • Made this tool, what do you think?
    For anyone interested, I think this is just a hosted version of https://66analytics.com/. Source: about 5 years ago

Serpstat mentions (5)

  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: almost 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: about 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago
  • Traffic from a site your not associated with?
    Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: over 4 years ago
  • Why add coins/tokens which have NO large interest from consumers
    Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: over 5 years ago

What are some alternatives?

When comparing 66Analytics and Serpstat, you can also consider the following products

Fathom Analytics - Simple, trustworthy website analytics (finally)

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.