Coachway
The all-in-one platform for online fitness coaches: meal plans, workouts, check-ins, payments, and a branded client app. Keep your own Stripe.
A startup from Kobenhavn K, Denmark, founded by Markus Evers.
The all-in-one platform for online fitness coaches: meal plans, workouts, check-ins, payments, and a branded client app. Keep your own Stripe.
A startup from Kobenhavn K, Denmark, founded by Markus Evers.
This page is designed to help you find out whether Coachway is good and if it is the right choice for you.
Coachway is the all-in-one platform for online fitness and health coaches who want to run their whole business in one place instead of stitching tools together. It combines a workout builder with 1,800+ exercises, a meal planner with 1,100+ recipes and 3,900+ ingredients, check-ins and forms, client messaging, automations, lead capture, and payments through the coach's own Stripe. The client app carries the coach's own branding and is built and reviewed by native speakers in six languages (English, Danish, Norwegian, Swedish, Finnish, German). Pricing is predictable per client, not a percentage of revenue. Built in Copenhagen for coaches scaling past 20 to 30 clients.
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Workout Builder
1,800+ exercises, supersets, RPE, tempo and progressive overload, saved as reusable templates
Meal Planner Tool
1,100+ recipes and 3,900+ ingredients, macro targets, dietary tags and reusable plans
Check-Ins & Questionnaires
Custom weekly check-in forms with body measurements, progress photos and ratings
Client Messaging
One-to-one chat with clients inside the branded app
Payments
Through the coach's own Stripe; optional built-in payments at 2.4% per transaction
Branded client app
iOS and Android client app carrying the coach's own branding
Automations
Workflows that trigger on client actions to cut weekly admin
Leads & CRM
Capture and convert new coaching clients in one place
Activity sync
Syncs activity from Apple Watch, Garmin and Fitbit
Languages
Native client app in 6 languages: English, Danish, Norwegian, Swedish, Finnish, German
Coachway is a cloud-based SaaS. Coaches work from a web dashboard in any browser, and clients use native iOS and Android apps. Payments run on Stripe through each coach's own account. Activity and wearable data syncs from Apple Watch, Garmin and Fitbit. The client app is fully localized across six languages.
Coachway ApS was founded in Copenhagen in 2023, and the platform launched in December 2025. It grew out of the frustration of coaching online with a stack of disconnected tools - one app for workouts, another for nutrition, separate systems for payments and check-ins. Coachway was built to put the whole coaching workflow in one place that carries the coach's own brand, not a tech company's, and to keep payments and the client relationship with the coach.
Online fitness, health and nutrition coaches and personal trainers who run their business remotely, especially those scaling past 20 to 30 clients who want one platform instead of stitching several tools together. It is a particularly strong fit for European and multilingual coaches, since the client app is native in six languages.
Coachway is an EU-built, all-in-one platform for online fitness and health coaches: workouts, nutrition, check-ins, messaging and payments in one branded client app. What sets it apart is the combination most tools split up - a real meal planner (1,100+ recipes, 3,900+ ingredients), payments through the coach's own Stripe, predictable per-client pricing instead of a cut of revenue, and a client app reviewed by native speakers in six languages (English, Danish, Norwegian, Swedish, Finnish, German) rather than machine-translated.
Most coaching tools are workout-first and treat nutrition, a branded app or your own payment flow as add-ons or higher tiers. Coachway bundles all of it: workouts, nutrition, check-ins and payments in one branded app, with clients paying through the coach's own Stripe so the coach keeps the relationship and the money. Pricing is per client, not a percentage of revenue, so margins hold as you scale. It is also built in the EU with a six-language client app, which fits coaches outside the English-speaking market that US-first tools overlook.
We have collected here some useful links to help you find out if Coachway is good.
Check the traffic stats of Coachway on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Coachway on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Coachway's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Coachway on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Coachway on Reddit. This can help you find out how popualr the product is and what people think about it.
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Is Coachway good? This is an informative page that will help you find out. Moreover, you can review and discuss Coachway here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
