Best Headless CMS Products in 2025

You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel. .

Key Contentful features:

Scalability Flexibility API-first approach Customizable content models

Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

Key Flagsmith features:

Feature Flags Remote Config A/B/X Testing & Optimization Organization Management

Try for free Open Source freemium

Sanity.io a platform for structured content that comes with an open-source editor that you can customize with React.js.

Key Sanity.io features:

Real-time Collaboration Customizable Content Models Headless CMS Live Preview

Open Source freemium

Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

freemium $50.0 / Monthly

A/B testing you'll actually use.

Key Optimizely features:

Comprehensive A/B Testing User-Friendly Interface Personalization Comprehensive Analytics

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Key AB Tasty features:

Comprehensive Testing Options User-Friendly Interface Personalization Features Real-Time Reporting

Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

Key Strapi features:

Open Source Customization Headless CMS RESTful and GraphQL APIs

Open Source

Personalize your website for each visitor.

Key Mutiny features:

Personalization Capabilities No-Code Platform A/B Testing Analytics and Reporting

prismic.io is a web software you can use to manage content in any kind of website or app. API-driven.

Key Prismic features:

Content Modeling Flexibility Developer-Friendly API Rich Text Editor and Slices Multi-Language Support

Hygraph is the Federated Content Platform allowing you to build highly composable digital experiences the way you envisioned them - with all your backends, frontends, and services, working together in harmony.

Key Hygraph features:

GraphQL Native Content Federation Scalability Flexible Content Modeling

Open Source

API-based content management system for multi-device online publishing.

Key Storyblok features:

Flexibility Visual Editor Component-Based Structure Multilingual Support

Open Source freemium $14.0 / Monthly (2 Users, Basic Plan)

ElmapiCMS is a self-hosted headless CMS for building content APIs. Built with Laravel 12, React, and TypeScript. Create structured content, manage it in a modern UI, and serve it through a clean API.

Key ElmapiCMS features:

Multi-Project Self-Hosted Project Templates Collection Templates

paid $49.0 / One-off

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Key VWO features:

Comprehensive A/B Testing Heatmaps and Session Recordings User-Friendly Interface Personalization Features

PMKIN lets you create and publish content on your terms. You don’t need to wait for your developers to deploy the changes, and it integrates seamlessly with your Next.js website. Get started for free today and leave Git and Markdown behind.