Best AI-Powered Personalization Products in 2025

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Key VWO features:

Comprehensive A/B Testing Heatmaps and Session Recordings User-Friendly Interface Personalization Features

Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

Key Flagsmith features:

Feature Flags Remote Config A/B/X Testing & Optimization Organization Management

Try for free Open Source freemium

Turn Your Website into a Smart, Self-Optimizing Growth Machine - Personalize, Optimize, Convert Seamlessly with fibr.

Key Fibr AI features:

AI-Powered Personalization Smart Personalization AI Content Generation Post-Click Optimization

freemium

A/B testing you'll actually use.

Key Optimizely features:

Comprehensive A/B Testing User-Friendly Interface Personalization Comprehensive Analytics

Mida.so is an AI-powered A/B testing tool to help you automate your A/B testing process with just a few clicks. .

Key Mida.so features:

Free Plan A/B Testing Website Visual Editor Split URL Testing / URL Redireciton

freemium $1799.0 / Annually ("100k MTU", "Unlimited everything", "$100 per 100k MTU")

Stellar is an AI powered, lightweight A/B testing platform that allows you to test any website in minutes and is loved by CRO marketers.

Key GoStellar features:

AB Testing Split URL testing Dynamic Keyword Insertion Built-in analytics

freemium $99.0 / Monthly (Pro)

Insightware helps you maximize your conversion rates by automatically showing the most suitable...

Key Insightware features:

Comprehensive Data Analysis User-Friendly Interface Customization Options Scalability

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Key AB Tasty features:

Comprehensive Testing Options User-Friendly Interface Personalization Features Real-Time Reporting

Optimizely A/B Testing is an experimenting platform that uses two or more versions of demographics to the users.

Key Optimizely A/B Testing features:

User-Friendly Interface Comprehensive Testing Features Real-Time Results Integration Capabilities

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Key Adobe Target features:

Personalization Integration A/B and Multivariate Testing AI and Machine Learning

Explore the different plans Convert Experiences offers. Understand why we are a compelling optimizely alternative. There’s something for every business and industry.

Key Convert Experiences features:

Comprehensive Features Privacy Compliance Integration Capabilities Support and Training

Optimize Effortlessly with Varify.io - A/B Testing Redefined.

A/B test or split test your Webflow site with Optibase. Test everything from copy to design or even entire pages and improve your conversions.

freemium $19.0 / Monthly (5 tests, 20k visitors, geo & screen restrictions)

We empower marketers and digital teams to create exceptional, individualized digital experiences that build sustainable relationships with customers and drive exponential online revenue growth.

Key Kameleoon features:

Personalization A/B Testing Easy Integration Real-time Data