
BB9 qualifies inbound leads through Instagram, WhatsApp and Messenger DMs and books them onto your sales calendar. No human setter required.
A startup from Dover, the United States that is founded by Malcolm Bell, Jeremy Krygsman.
This page is designed to help you find out whether BB9 is good and if it is the right choice for you.
BB9 is an AI-powered DM setter that automates the full inbound sales conversation - from first message to booked call - on Instagram, WhatsApp and Facebook Messenger.
Unlike single-model chatbots, BB9 runs a multi-agent swarm: separate agents activate for qualification, disqualification, response timing and follow-up based on what the conversation needs. A dedicated disqualification agent identifies hard disqualifiers early and closes those conversations cleanly, so closers only see leads who actually fit.
The system uses a pitch-first qualification method: it builds the case for a call before sending a calendar link, rather than routing every respondent to booking. Voice and vocabulary are calibrated from the owner's actual DM transcripts, not just prompt customization.
BB9 integrates with GoHighLevel and Calendly for booking, and sends conversation summaries to closers via GHL before each call.
Pricing is per engaged conversation (3+ messages) rather than per message, so longer qualifying conversations don't cost more than short ones.
Listed in
AI-Powered Automation
BB9 appears to leverage artificial intelligence to automate tasks, which can save users time and reduce manual effort in their workflows.
Modern Interface
The platform likely offers a contemporary, user-friendly interface designed to make navigation and task completion intuitive for users of varying technical skill levels.
Scalability
AI-based platforms like BB9 are often built to scale, allowing users to expand usage as their needs grow without significant infrastructure changes.
Integration Capabilities
Many AI tools in this space offer integrations with other popular software and services, potentially allowing BB9 to fit into existing tech stacks.
Potential Cost Savings
By automating certain processes, BB9 may help reduce labor costs and improve efficiency compared to traditional manual methods.
ManyChat and Chatfuel are broadcast/flow tools — great for delivering a lead magnet or triggering a keyword-based DM, but the flow is what decides what happens next, not the AI. When a lead goes off-script, asks something unexpected, or sends a wall of text answering three questions at once, the flow breaks or just fires the next scripted message anyway.
BB9 is built the other way around: reasoning is the foundation, not a layer bolted onto a flow. It handles objections, disqualifies leads who were never going to buy, and follows up on cold leads without sounding robotic — the actual sales conversation, not just message delivery. The two aren't mutually exclusive either: a common setup uses ManyChat to deliver a free resource, then hands off to BB9 once the lead is engaged to run the qualification and booking conversation.
BB9 doesn't publish a customer list, but these are businesses featured in its own published case studies/testimonials: - Roper Marketing (Jake Roper) - marketing agency - CC360 (John Nicholas) - software - wellthywoman.co (Michelle Rogers) - health/coaching - Good Men Project (Robin Reed) - author & coaching
It's not one narrow niche. BB9 fits any business getting consistent inbound DMs on Instagram (or WhatsApp/Messenger) where those conversations need real qualification before someone's time gets spent on them — coaches, consultants and course creators, but also gyms and fitness studios (trials, assessments, follow-ups), home services, restoration and insurance, vehicle and equipment sales, and other local/brick-and-mortar businesses generating leads through social media.
The common thread is volume and stakes: roughly 5-8+ DMs a day, and an offer that already converts when a human works the conversation. It's not meant for founders at low volume (handle those personally) or for validating an offer that hasn't proven out yet.
BB9 doesn't run on a decision tree like most DM tools. Every inbound message goes to a group of specialized agents — a sales agent for qualification and objections, a booking agent that only activates once a call has actually been offered and accepted, a disqualification agent that ends dead-end conversations with a resource instead of wasting a slot on the calendar, and a time agent that paces replies so they feel human instead of instant.
Voice setup is trained on the business owner's real DM conversations, not a brand guide, so the AI doesn't sound generic. And pricing is per engaged conversation (3+ messages from the lead), not per message or per seat, so a thorough 40-message qualification costs the same as a short one — the model rewards depth, not volume.
We have collected here some useful links to help you find out if BB9 is good.
Check the traffic stats of BB9 on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of BB9 on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of BB9's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of BB9 on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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