This page is designed to help you find out whether Appointa.hr is good and if it is the right choice for you.
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Multi-vertical templates
Pre-configured client records and services for 27 business types — hair, beauty, dental, physio, veterinary, fitness
Resource scheduling
Book rooms, chairs, equipment and vehicles alongside staff, with conflict detection
Free client app
Branded booking app for your customers — iOS and Android, no cost to them or to you
Multi-staff calendars
Individual calendar per team member, with role-based permissions and combined day view
Multi-location
Manage several branches from one account, with per-location staff, services and reporting
Automated reminders
Push and SMS reminders before appointments to cut no-shows
Client records
Service history, notes, photos, tags and custom fields per client
Waitlist
Automatically offer freed-up slots to waiting clients
Loyalty & gift cards
Points, rewards, gift vouchers and prepaid service packages
Memberships & packages
Sell recurring memberships or multi-session packages, tracked automatically
Reports & analytics
Revenue, occupancy, staff performance, retention and no-show rates
Appointa is built around the idea that a dental practice, a veterinary clinic and a hair salon do not schedule the same way. Instead of one generic calendar, it ships with pre-configured setups for 27 business types across beauty, health and therapy, and fitness — each with the right client record fields, service structure and resource model already in place. Booking also runs across two apps: a business app for owners and staff, and a separate free app for their clients, so end customers get a real booking experience rather than a web form. Resource scheduling is first-class, meaning rooms, chairs, equipment and vehicles are bookable alongside people. Everything is hosted in the EU and built for the Croatian and wider CEE market, including local language support and GDPR compliance.
Most booking platforms were designed for hair and beauty and then stretched to fit everything else. That works until a physiotherapist needs a treatment room booked at the same time as a therapist, or a clinic needs several practitioners with different service durations sharing two rooms. Appointa treats resources and multi-staff scheduling as core, not add-ons.
The second difference is regional. Appointa is priced in euros, supports Croatian, stores data in the EU, and is supported in the local language and time zone. For a small business in Croatia or the wider region, that means support answers in your language and terms that match how your business actually operates.
The third is the free client app. Competitors typically route your customers to a marketplace where they can also see your competitors. Appointa's client app connects the customer directly to your business via QR code — there is no marketplace pulling them elsewhere.
Small and mid-sized appointment-based businesses, typically one to fifteen staff, in three groups. Beauty and personal care: hair salons, barbershops, nail and cosmetic studios, lash and brow artists, massage, spa, tattoo studios, pet grooming. Health and therapy: dental practices, physiotherapists, psychotherapists, speech therapists, nutritionists, private clinics, veterinary practices. Fitness and sport: gyms and CrossFit boxes, yoga and Pilates studios, dance schools, martial arts clubs, personal trainers, swim schools.
The common profile is an owner who still works with clients themselves, manages bookings by phone and messages, and needs scheduling to be handled without hiring someone to do it. The primary market is Croatia and the CEE region.
Appointa is an attempt to bring that structural rigour — proper resource modelling, real client records, meaningful reporting — down to a price a two-person salon can pay, without the complexity that comes with enterprise software.
Flutter and Dart for the client and business mobile apps on iOS and Android, sharing a common internal design system. Next.js, React and TypeScript for the web administration. The backend runs on Python with FastAPI, with PostgreSQL as the primary database, Redis for caching and queues, and ClickHouse for analytics and reporting workloads. Background jobs run on ARQ. The full stack is containerised with Docker and self-hosted on dedicated infrastructure within the EU. Payments are handled through Stripe, and transactional messaging through Infobip.
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