19 Tactics to Position your Saas

1

Zapier

For SaaS integrations, you will need to take a look at your customers. Are they technical or not? Technical people have no problem using Zapier to connect your product to another one. However, the non-techs do have that problem and will need your help.

#Web Service Automation #Automation #API Tools 12 social mentions

2

Trello

Although everyone believes UX is important, ease of use is still difficult to implement. Trello is still one of the best in this area. I have used Trello for so many random lists and boards with so many people. Without fail, everyone could work with the product within one minute.

#Project Management #Task Management #Productivity 231 social mentions

3

Stripe

This is an old-school differentiator, but I no longer see payment conditions and payment methods as a differentiator. In SaaS, everyone has Stripe or Adyen, and every one offers flexible terms and several payment methods. You do see a discount for longer durations. For example, taking the product for one year gets a 10% discount. I disregard this as a differentiator, but it is a good practice. Getting customers to sign up for multiple years provides you with more upfront cash with the ability to spend immediately.

#Online Payments #Recurring Billing #eCommerce Tools 239 social mentions

4

Mad Mimi

To what extent do your product and brand have their own identity? Are you a follower, or do you do it differently? For example, MadMimi has a unique face, which is much different from competitors. If someone compares ten products for email newsletters, which one do they remember? I think Mimi will be on that list!

#Email Marketing #Email Automation #Email A/B Testing 2 social mentions

5

Indie Hackers

Do you go for the big enterprise customers as Salesforce does? Or are you going for the Indie Hackers? You can also specify further between companies in the startup and funded phases.

#Startup Community #Startups #Social Networks 75 social mentions

6

ConvertKit

There are tons of blogs and pages written about UX, but ConvertKit is doing it differently. They immediately put users in front of clear videos that explain how the product works. When I started working with the product, it was really helpful to get going.

#Email Marketing #Email Marketing Platforms #Newsletter Marketing 20 social mentions

7

AppSumo

A commonly known intermediary is lifetime deal platforms such as AppSumo. They serve a purpose and can help you generate leads, sales, and fame. But remember, you are maybe cannibalizing recurring revenue users for one-time deals.

#Software Deals #Product Deals #App Deals 16 social mentions