Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics

1

Domo

"Prior to investing in DOMO ensure that your data sources will allow an outside feed/API. We did find one of our EHRs would not allow this and it requires a manual process for us to feed the data to DOMO. This does not allow real-time data to be reflected in several of our reports."

#Data Dashboard #Business Intelligence #Data Visualization 1 social mentions

2

Datorama

They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it set up properly or to make any changes.

#Data Dashboard #Business & Commerce #Business Intelligence 1 social mentions

3

Funnel.io

The platform allows you to map and group data, similar to Improvado, and data can be sent directly to a data warehouse, a dashboard solution, Google Data Studio, and Google Sheets. Funnel.io, however, doesn’t have a direct integration with Tableau.

#Marketing Analytics #Marketing Platform #Digital Marketing 10 social mentions

4

Supermetrics

You should use Supermetrics if you are part of a scrappy startup and mainly use Facebook, Adwords and Google Analytics and just need help getting that data into Google Sheets. If you end up using any other channels or need any more sophisticated dashboards or visualization, this will not be that helpful.

#Marketing Analytics #Data Integration #ETL 8 social mentions

5

Improvado.io

The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.

#Marketing #Marketing Analytics #Data Extraction