Recommended and mentioned products
Simple, trustworthy website analytics (finally)
$14.0 / Monthly (100,000 Pageviews)
Fathom, a well-known alternative with a focus on simplicity and privacy.
Web, SSL, ports & Cron-jobs monitoring
Uptime Robot, a very popular uptime monitoring service with a free plan.
Track and optimize your online business with Splitbee. Your friendly all-in-one analytics & conversion platform.
freemium $11.0 / Annually (Pro, 25k page views/month; 250 user profiles)
Splitbee, focused on simple analytics while offering some distinct automation and conversion optimization features.
Simple, clean, and privacy-friendly analytics 📊
Simple Analytics, a popular alternative from the Netherlands with some pretty distinctive features such as a "tweet viewer" and social share banners. Also highly focused on privacy and simplicity.
Rollbar, another great alternative which is quite popular with enterprise companies.
Real user monitoring for web apps.
Raygun, which also offers others error reporting and an APM product.
Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics.
paid Free Trial $6.0 / Monthly (10,000 pageviews)
Plausible, another open source alternative, but focused on privacy. Their cloud offering is affordable and based in the EU.
Web Performance and Traffic Insights
freemium $29.0 / Monthly
Panelbear, while it's not entirely focused on being a marketing analytics tool, I think it's a great alternative if you're looking for simple analytics without cookies. Full disclosure: I'm currently building this tool. In case you check it out, let me know what you think!
NodePing Server Monitoring and Web Site Monitoring. Simple but powerful Internet service monitoring.
NodePing, a less known website monitoring service, but previous teams I've worked at used to monitor some pretty mission-critical sites and it was rock solid throughout the 5 years we depended on it. Not affiliated in any way, just happy with their service.
New Relic APM is a powerful solution that helps you to create deploy and maintain great software.
New Relic, their APM is one of the most popular out there and integrates well with the rest of their stack.
Mixpanel is the most advanced analytics platform in the world for mobile & web.
Mixpanel, a very popular tool focused on event and conversion tracking. Something interesting is that they have an EU Data Residency program, which lets you pick whether to store the data in the US or Europe to simplify compliance.
Matomo is an open-source web analytics platform
Matomo, a popular open source alternative to Google Analytics. You can either self-host or let them manage a cloud instance for you.
Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
Heap, a cool feature is that integrating it on your website is relatively simple, it just tracks every interaction so you can more easily understand product usage with little effort.
We call you when your website goes down
Better Uptime, one of the newer alternatives, combines incident management and monitoring in one tool.
Mobile analytics: come with questions, leave with answers
Amplitude, another popular alternative which focuses on segmentation and user journeys. It groups similar to users so you can analyse usage patterns rather than individual actions.