Aestimo
Add a pricing estimator to your website in one line of code. Prospects see a monthly price range based on your rates, and you get the lead.
A startup from Burlington, Canada, founded by Edwin Zelaya.
Add a pricing estimator to your website in one line of code. Prospects see a monthly price range based on your rates, and you get the lead.
A startup from Burlington, Canada, founded by Edwin Zelaya.
This page is designed to help you find out whether Aestimo is good and if it is the right choice for you.
Aestimo is a pricing estimator for bookkeeping and payroll firms. Firms add it to their website with one line of code or the WordPress plugin. Prospects answer a few questions (payroll, bookkeeping, employees, pay frequency, provinces or states, monthly transactions, bank and card accounts) and instantly see a monthly price range built from the firm's own rates. The rate card itself stays private.
If prospects want the estimate by email, they leave their name and email, and the firm gets the lead with all their answers. Every estimate says the final price is confirmed after the firm reviews the books, so nobody mistakes it for a quote.
Setup takes about ten minutes: set your rates, pick your brand colour, choose USD or CAD, and paste the embed. 14-day free trial with no card, then a free plan with up to 5 leads a month, or Starter (US$19) and Pro (US$29) for unlimited leads.
Listed in
Pricing estimator
Monthly price range built from your own payroll and bookkeeping rates
Private rate card
Prospects see a range and rounded line items, never your rates
Lead Capture
Prospects request their estimate by email; you get their answers
Branding
Your firm name and brand colour, in USD or CAD
Easy Embedding
One line of code on any website, plus a WordPress plugin
Canada and US
Multiple provinces and states, pay frequencies and transaction volumes
Lead export
Lead list in the dashboard, CSV export on Pro
Proposal tools like Ignition or Proposify work after a prospect has already called. Aestimo works before that, on the firm's website, turning anonymous visitors into leads who already know the price range. Compared with general calculator builders, there is nothing to design or code. It is also simple to try: a free plan, then US$19 or US$29 a month.
JavaScript, Vercel, Supabase (Postgres), Stripe and Resend.
It is built only for bookkeeping and payroll firms. Prospects answer questions in their own language (employees, pay frequency, provinces or states, monthly transactions) and see a monthly price range calculated from the firm's real rates, while the rate card itself stays private. There are no formulas to build: the firm enters its rates and is live in about ten minutes.
Small and mid-sized bookkeeping firms, payroll service providers and accounting practices in Canada and the US that want more leads from their website without publishing a fixed price list.
Aestimo was built by payroll and bookkeeping operators in Canada and the US. We kept seeing the same problem: firms hide their prices, so prospects either guess high and leave, or book a call just to ask what it costs. Aestimo gives them an honest range up front and gives the firm a qualified lead.
We have collected here some useful links to help you find out if Aestimo is good.
Check the traffic stats of Aestimo on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Aestimo on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Aestimo's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Aestimo on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Aestimo on Reddit. This can help you find out how popualr the product is and what people think about it.
Do you know an article comparing Aestimo to other products?
Suggest a link to a post with product alternatives.
Is Aestimo good? This is an informative page that will help you find out. Moreover, you can review and discuss Aestimo here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
