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I really hope a competitor can knock them out but it's probably wishful thinking. This new search engine shows some promise https://yep.com/ but I have no idea how they could get people to switch.
Source:
11 months ago
techcrunch.com
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Well, this is straight from the desk of “didn’t see that coming,” but search engine toolkit company Ahrefs just told me they’ve been working on their very own search engine on the sly, plowing $60 million of resources into its own search engine, called Yep. It’s a unique proposition, running its own search index, rather than relying on APIs from Google or Bing.
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