WonFlo
The lead engine for roofers who run ads. Verified homeowners, scored leads, and an ad algorithm that learns what a booked job looks like, so you pay for fewer junk leads.
A startup from Andover, the United States, founded by Ryan Arthur.
The lead engine for roofers who run ads. Verified homeowners, scored leads, and an ad algorithm that learns what a booked job looks like, so you pay for fewer junk leads.
A startup from Andover, the United States, founded by Ryan Arthur.
This page is designed to help you find out whether WonFlo is good and if it is the right choice for you.
WonFlo is the lead engine for residential roofers who run Google Ads. Before you ever call a lead, WonFlo checks it against public property records, confirms whether the name matches the owner on the title, verifies the address, phone, and email, and scores the lead with a full breakdown. Every lead comes with property details like year built, roof type, last sale, and estimated home value.
Once you grade a lead, WonFlo sends that outcome back to your Google Ads account, training the algorithm to find more homeowners who actually book, which means better lead quality and less wasted ad spend.
Homeowners get a personalized estimate from aerial roof measurements on a quote page branded to your business and hosted on your own domain. Leads outside your service area are filtered out, and new leads trigger instant text and email alerts and sync to JobNimbus. Built to be simple to set up. Starting at $97/month.
Listed in
Closed-loop ad feedback
lead outcomes go back to Google Ads automatically, so the algorithm learns which homeowners actually book
Lead scoring
every lead gets a score with a full breakdown, based on whether its address, phone and email are verified, plus timeline urgency, ad intent and engagement
Owner verification
checks whether the lead's name matches the owner on the property title, and verifies the address, phone and email
Property details
year built, roof type, last sale date and price, and estimated home value
Aerial roof measurement
a roof outline over the aerial image showing area, pitch and segments, with a quoted price range
Branded funnel
your logo, colors, headline, per-square-foot pricing and trust signals, on your own domain
Service-area radius
filters out leads outside your area before they're measured
Alerts and CRM sync
instant text and email alerts, and leads sync to your CRM
Pricing
starting at $97/month
Leave this one blank. WonFlo doesn't have customers to name yet, and listing any would be a claim you can't back up. Fill it in once you have roofers who are happy to be named.
Render, Google Cloud Platform, GitHub and the Google Ads API.
Roofers kept paying for leads that turned out to be renters, wrong numbers or people outside their service area, and Google never learned the difference. I built WonFlo as a solo founder to close that loop, so every lead is checked before you call it and every outcome makes the ads smarter.
Residential roofing contractors who already spend money on Google Ads and want better leads for that money.
If you're paying for Google Ads, WonFlo helps you stop paying for junk leads. You know who you're calling before you call, and your ad spend gets steered toward real buyers over time. It's also simple to set up, starting at $97/month.
Most roofing quote tools stop once they capture the lead. WonFlo verifies and scores every lead against property data, then sends the outcome you grade back to Google Ads so your ads learn which homeowners actually book.
We have collected here some useful links to help you find out if WonFlo is good.
Check the traffic stats of WonFlo on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of WonFlo on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of WonFlo's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of WonFlo on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about WonFlo on Reddit. This can help you find out how popualr the product is and what people think about it.
Do you know an article comparing WonFlo to other products?
Suggest a link to a post with product alternatives.
Is WonFlo good? This is an informative page that will help you find out. Moreover, you can review and discuss WonFlo here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
