WhatsArab helps support, marketing, and operations teams across MENA run WhatsApp from one Arabic-native, bilingual workspace. Teams can share conversations, assign agents, manage contacts, send personalized broadcasts, build chatbot flows and sequences, manage templates and OTPs, and track delivery, reads, CSAT, and operational analytics.
Each workspace connects its own WhatsApp Business Account. Meta bills messaging charges directly, while WhatsArab charges a flat platform subscription with 0% message markup. Developers get a typed REST API and HMAC-signed webhooks, while commerce teams can connect Shopify and Salla workflows.
WhatsArab supports English and Arabic with real RTL. A free plan is available, and paid plans start at $29 or EGP 899 per month with a 14-day free trial. WhatsArab is an independent product and is not affiliated with or endorsed by Meta or WhatsApp.
A startup from the United States.
Arabic-native shared inbox
Team inbox with assignment, agent availability, delivery and read state, plus English and Arabic RTL.
Broadcasts and audience segments
Personalized template broadcasts with tags, scheduling, throttling, and recipient-level status.
Chatbot flows and automations
Visual chatbot flows, auto-replies, drip sequences, and human handoff without code.
Template and OTP management
Create, review, sync, and send approved WhatsApp templates, including authentication OTPs.
Contacts CRM and analytics
Contacts, tags, delivery and read reporting, operational analytics, and customer satisfaction tracking.
REST API and signed webhooks
Typed REST API, OpenAPI 3.1 documentation, API keys, and HMAC-signed event webhooks.
Shopify and Salla commerce
Commerce webhooks for order events, notifications, and cash-on-delivery reply workflows.
Bring your own WhatsApp account
Connect your own WABA; Meta bills messaging directly and WhatsArab adds 0% message markup.
WhatsArab combines Arabic-native UX and real RTL with operator toolsโshared inbox, broadcasts, flows, sequences, contacts, and analyticsโplus developer-grade APIs. Customers connect their own WhatsApp Business Account, pay Meta directly, and WhatsArab adds 0% message markup. It is built specifically for MENA operations rather than being a translated global dashboard.
Choose WhatsArab when WhatsApp is a primary customer channel and your team operates across MENA. It offers Arabic-native workflows with real RTL, a shared inbox and automation tools for operators, plus APIs and signed webhooks for developers. The bring-your-own-WABA model also keeps Meta charges direct and adds 0% message markup. Teams that need a broad omnichannel suite may prefer a different product; WhatsArab is intentionally WhatsApp-focused.
WhatsArab is built for support, marketing, e-commerce, and operations teams at SMBs and scaling companies that serve Arabic- and English-speaking customers across MENA. It also fits SaaS and developer teams that need reliable WhatsApp APIs and webhooks while giving non-technical operators a shared inbox, broadcasts, contacts, templates, and visual automation tools.
WhatsArab started from a clear gap: MENA teams could access the official WhatsApp Business Cloud API, but the operational layer around itโArabic RTL tools, shared team workflows, transparent billing, automation, and observabilityโwas fragmented or designed for other regions. WhatsArab was built to give operators and developers one production-grade way to run WhatsApp while keeping ownership of their own WABA and their direct relationship with Meta.
WhatsArab is built primarily with TypeScript, Next.js, Node.js, and PostgreSQL. It integrates directly with Meta's WhatsApp Business Cloud API and exposes an OpenAPI 3.1 REST API with HMAC-signed webhooks. Stripe supports subscriptions, while optional AI assistance is powered by Amazon Bedrock.
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