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VisitorType

See, target, and measure the AI agents visiting your site — the tag manager for the AI-traffic era.

VisitorType is one snippet that tells humans, AI crawlers, and AI assistants apart — verified by IP, not just the user-agent string anyone can spoof. Once you know who's really visiting, you can act on it: fire your ad pixels for humans only so you stop paying to retarget bots, serve AI crawlers structured facts about your pages, and finally see the AI referrals GA4 buries in "Direct" (the ones that convert ~4.4× organic search). It's not another dashboard that just watches your traffic — it's the action layer that lets you do something about it. Free during early access, and early signups are grandfathered at Pro level for good.

A startup from Madrid, Spain that is founded by Stitch.

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  • Web
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VisitorType

VisitorType Reviews and Details

This page is designed to help you find out whether VisitorType is good and if it is the right choice for you.

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Analytics Web Analytics Tag Management AI Detection AI

Screenshots and images

  • VisitorType Dashboard
    Dashboard //
    2026-07-23
  • VisitorType Bots & AI Filtering
    Bots & AI Filtering //
    2026-07-23
  • VisitorType Business Triggers
    Business Triggers //
    2026-07-23
  • VisitorType Tags
    Tags //
    2026-07-23

Features & Specs

  1. Detection & Classification

    Tell humans, AI crawlers, and AI assistants apart in one snippet IP-verified detection — not just the spoofable user-agent string Live agent directory (GPTBot, PerplexityBot, ClaudeBot & more) "Reasons" field showing why each visitor was classified Real-time view of your AI-vs-human traffic share

  2. Action Layer

    Fire ad pixels for humans only — keep bots out of retargeting Serve AI crawlers structured facts about your pages No-code rule & tag engine that acts on who's visiting Drop-in templates: humans-only, AI-crawler, referral-source Version and publish your tags safely

  3. AI Attribution & Insights

    Track AI referrals GA4 buries in "Direct" (ChatGPT, Perplexity…) Referrer + UTM fusion for accurate AI-source attribution Weekly digest email of your AI-vs-human traffic shift MCP + built-in assistant — your AI watches free, acts on Pro Privacy by design: no raw IPs, GDPR-minded, EU data region

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Questions & Answers

As answered by people managing VisitorType.

  1. What makes VisitorType unique?

    VisitorType doesn't just detect AI traffic — it verifies it and lets you act on it. Every visit is classified (human, AI crawler, AI search bot, assistant fetch, or agentic browser) and claimed bot identities are checked against the vendor's published IP ranges, so a fake "GPTBot" gets caught instantly. Then a GTM-style rules engine fires different tags per visitor type: ad pixels for humans only, clean analytics, canonical facts for AI. On our own site, ~2/3 of verifiable AI-bot claims turned out to be impostors — most tools would have counted them as real.

  2. What's the story behind VisitorType?

    A solo founder kept seeing "Direct" traffic that wasn't people — it was ChatGPT reading pages for users, crawlers training models, and scrapers wearing Googlebot's name. Existing analytics couldn't see any of it, and tag managers treated it all as human. VisitorType was built to answer one question honestly — who is actually on your site? — and then let you serve each visitor type differently. The site runs its own product: every claim on it comes from our own dashboard.

  3. Why should a person choose VisitorType over its competitors?

    Detection-only tools tell you bots visited; tag managers assume every visitor is human. VisitorType is the only layer that does both: verified classification plus per-type tag firing, with server-side collection that catches the crawlers JavaScript analytics can never see. It's privacy-first by construction — no cookies, no fingerprinting, GPC honored, EU-hosted — and installs in five minutes via one snippet, a WordPress plugin, or a Shopify app embed.

  4. How would you describe the primary audience of VisitorType?

    Marketers and site owners who suspect their analytics no longer reflect reality: marketing teams at SMB SaaS and content sites, digital agencies reporting to clients, and WordPress/Shopify owners. No developer required — if you've used Google Tag Manager, you already know the mental model.

  5. Which are the primary technologies used for building VisitorType?

    A dependency-free JavaScript snippet (~3 kB) for browsers, server-side adapters for WordPress, Shopify, Cloudflare Workers, and Node, and a detection engine that combines a curated agent registry, behavioral signals, and daily-refreshed IP-range verification from vendor-published sources — all EU-hosted with a cookieless, no-fingerprinting architecture.

  6. Who are some of the biggest customers of VisitorType?

    We're in early access ahead of our public launch — current users are digital marketing agencies, WordPress and Shopify site owners, and SaaS marketing teams Early-access accounts keep Pro-level features free; case studies will be published as customers opt in

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External links

We have collected here some useful links to help you find out if VisitorType is good.

  • Public traffic stats of VisitorType

    Check the traffic stats of VisitorType on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.

  • Domain Rating (DR)

    Check the "Domain Rating" of VisitorType on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of VisitorType's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.

  • Domain Authority (DA)

    Check the "Domain Authority" of VisitorType on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.

  • Public opinion on Reddit

    The latest comments about VisitorType on Reddit. This can help you find out how popualr the product is and what people think about it.

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Is VisitorType good? This is an informative page that will help you find out. Moreover, you can review and discuss VisitorType here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.

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