Cost-Effective
USPS EDDM offers businesses a budget-friendly way to reach a broad audience without the need for mailing lists, making it ideal for local promotions.
No Mailing List Required
Businesses do not need to purchase or maintain a mailing list as EDDM targets specific postal routes, reducing data management overhead.
High Visibility
Physical mail often captures attention more effectively than digital ads, and EDDM can increase brand visibility by ensuring delivery to every residence in a chosen area.
Flexibility in Design
EDDM allows businesses to use various design formats, from postcards to flyers, enabling creative freedom to capture audience interest.
Localized Marketing
Businesses can target specific ZIP codes or neighborhoods, making it an effective strategy for local campaigns and promotions.
We have collected here some useful links to help you find out if USPS EDDM is good.
Check the traffic stats of USPS EDDM on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of USPS EDDM on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of USPS EDDM's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of USPS EDDM on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about USPS EDDM on Reddit. This can help you find out how popualr the product is and what people think about it.
This is an interesting idea, but the advertising is a little misleading. Your pricing page claims that "A USPS Postcard Stamp is now 56 cents!", but nobody who's mass-mailing direct marketing materials is paying retail for a postcard stamp per mailpiece. They'd use Every Door Direct Mail [1], which is 22 cents per postcard/envelope and doesn't require individual addressing or individual stamps. Printing adds a bit... - Source: Hacker News / almost 2 years ago
Melissa only allow one lookup per day. Use usps route and more accurate. Source: over 3 years ago
I don't know. Something like USPS' own EDDM tool might help if you're willing to do some research. Source: over 3 years ago
You can search carrier routes here to get an idea of how big they are: https://eddm.usps.com/eddm/select-routes.htm. Source: over 3 years ago
You can also go to https://eddm.usps.com/eddm/select-routes.htm type in your zip code, find your route on the map and see just how much it costs to mail junk mail to every house on that route. Source: over 3 years ago
You'll need to ask if route bidding is done through eJob bidding on liteblue or on paper as manual bidding at your office. Do some research on the routes up for bid. You can use the EDDM tool to see the streets that are on each route. [Type in the zipcode. Click on "Table" in the right hand corner. Select the route you want to highlight then click back on "map" and zoom in to see the streets that are highlighted.]... Source: over 3 years ago
If in US you can use https://eddm.usps.com/eddm/select-routes.htm to get insight. Source: almost 4 years ago
How many rural routes work out of the office you are applying to? Use EDDM Route finder by typing in zipcode and they clicking "show table" in the upper right hand corner. If it's a really small office then it very well could be a struggle. Like others have said, if you're willing to hustle you can always try to pick up work at other area offices but it's hard in the beginning when you're still learning how to... Source: almost 4 years ago
Https://eddm.usps.com/eddm/select-routes.htm Here you can see how many city and rural routes are in each zip. You may have to commute to a neighboring city if you want to start asap, the hiring process will take about 2 months anyway though. Source: almost 4 years ago
Https://eddm.usps.com/eddm/select-routes.htm It doesnโt have a list of routes, but itโs a start. Letโs you search a town/zip and see what routes it has. Source: about 4 years ago
I don't know if this constitutes others' definition of 'selling data', but the USPS allows you to run direct mail campaigns on routes and neighborhoods. The USPS provides moderately granular, aggregate data about the route/area, which you can then target. Some of the data includes household income, household size, and age brackets. You can see for yourself here: https://eddm.usps.com/eddm/select-routes.htm. - Source: Hacker News / about 4 years ago
Https://eddm.usps.com/eddm/select-routes.htm 64801 is the zip code for Joplin, there's about 30 city routes and 12 or so rural routes, Duenweg has no routes, it's PO box only. Go to HERO and you can look up Joplin Postmaster on the search bar, you can click on the people under them in the profile to see the folks working at the station. I'd e-mail questions to one of the supervisors there, the e-mail will show on... Source: about 4 years ago
Oh no you're a customer aren't you? Don't tell the others, my smartass card might get revoked. From here:. Source: about 4 years ago
If you want to see what routes are in your town, type in your zipcode here. Click on table on the right hand corner and it'll show you a list. C are city routes. R are rural routes. Tick a box and go back to Map in the right corner. Now you can see the streets that are on that route highlighted in a different color. Source: over 4 years ago
Plug you address in here. It will tell you if youโre in a Highway route (H) or rural (R). If itโs a highway, they arenโt real usps employees, and youโre at the whims of the carrier. Source: over 4 years ago
I would also love to hear practical experiences. The wife and I are always toying with the idea of moving out there. In the meantime, you can go to https://eddm.usps.com/eddm/select-routes.htm and enter in any Manhattan zip code and select routes to see how big they are. Source: over 4 years ago
You might also consider keeping your own notes after you clock out if you want to be really "extra." Go look at the case and write down the park points and save them in your phone for the next time you have to do that route again. It also helped me to look ahead and see what streets are going to to be on a route. Go to google and type in "EDDM Route finder." Type in the zipcode of where you'll be working. In the... Source: over 4 years ago
Go to https://eddm.usps.com/eddm/select-routes.htm and check out all the routes. 10001 has 60+ routes. Some buildings have their own zip code. Source: over 4 years ago
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