Generate realistic Salesforce test data with proper relationships and record types in minutes! Direct upload to sandboxes—no CSV wrangling, no production data risks.
A startup from the United States that is founded by Kadir Suleymanoglu.
This page is designed to help you find out whether Universal Data Generator is good and if it is the right choice for you.
Universal Data Generator creates realistic test data directly in your Salesforce sandbox. Connect via OAuth, select objects, and generate records with proper parent-child relationships - no CSV exports or Data Loader required. Easy! Fast! Done!
Key features: - Salesforce integration via OAuth 2.0 - Automatic record relationships (Account → Contact → Opportunity) - Schema-aware: respects record types and picklist values - AI-powered realistic data generation - No coding required
Built for Salesforce admins, developers, and consultants who need quality test data fast. Free tier available.
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Easy to use web interface
Everything from object selection to field configuration to test data generation is done on an easy to use web UI. No developer skills needed!
Salesforce Integration
OAuth 2.0 connection to any sandbox or scratch org
Schema Awareness
UDG reads custom objects, record types, and picklist values from your org
Semantic data engine
UDG Generates realistic names, addresses, emails, and business data, even for mistyped fields
Data Security
No data stored and no production data read - synthetic data is generated and uploaded directly into your Salesforce org
Record Relationships
UDG automatically links parent-child records (Account → Contact → Opportunity)
Record Type Handling
UDG Automatically selects and uses the correct picklist values for the record type selected for data generation
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UDG is the only test data generator that combines three critical features: direct Salesforce OAuth integration, automatic parent-child record relationships, and schema awareness - all through a no-code web interface. Unlike generic tools that export CSV files, UDG reads your org's metadata (custom objects, record types, picklist values) and creates records directly in your sandbox with proper referential integrity. You select objects, set record counts, and click generate - no Data Loader, no field mapping, no CSV gymnastics.
UDG vs Mockaroo: Mockaroo is NOT Salesforce specific! It exports CSV files that you then have to load into Salesforce manually. UDG connects directly via OAuth and creates records with linked relationships - no intermediate steps.
UDG vs Snowfakery: Snowfakery requires Python, CLI knowledge, and YAML configuration files. UDG offers the same Salesforce-native benefits through a simple web UI that any admin can use.
USG vs Smock-it: UDG works instantly in any browser. Salesforce CLI, Node.js, and plugin installation needed - just sign up and connect your org. UDG reads your org's metadata automatically - just select objects and click generate. No JSON files needed. UDG automatically detects your custom objects, record types, and picklist values via OAuth. Smock-it requires manual template setup or using the promptify command. UDG automatically detects your custom objects, record types, and picklist values via OAuth. No manual template setup or using the promptify command needed.
UDG vs Data Loader: Data Loader requires you to prepare CSV files, map fields manually, and manage parent-child ID relationships yourself. UDG handles all of this automatically.
Salesforce professionals who need realistic test data without the technical overhead, fast! - Salesforce Admins populating sandboxes after refresh for testing or training - Salesforce Developers who need data for feature development and QA - Consultants preparing demo environments for client presentations - QA Teams building comprehensive test scenarios with related records The common thread: people who are tired of spending hours manually creating test records or wrestling with CSV files and Data Loader.
UDG was built by a Salesforce consultant with 10+ years of experience who lived this problem daily. Every sandbox refresh meant hours of tedious work: manually creating Accounts, then Contacts, then Opportunities - or worse, preparing CSV files, mapping fields in Data Loader, and managing ID relationships across multiple imports. Existing tools either required coding skills (Snowfakery), exported to CSV instead of loading directly (Mockaroo), or were expensive AppExchange packages. There was no simple, affordable solution that just worked. UDG was built to solve that specific pain point: connect your sandbox, pick your objects, click generate, done. What used to take hours now takes minutes.
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Check the traffic stats of Universal Data Generator on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
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