Pick your subscriber count and billing cycle, and see what each email platform actually bills at that band, verified from vendor pricing pages.
This page is designed to help you find out whether TrueCostOfEmail is good and if it is the right choice for you.
Email platforms do not quote a price, they quote a contact band — and then cap you a second time on monthly send volume. This free calculator takes your contact count and shows what Mailchimp, MailerLite, Brevo, Klaviyo and Kit would each bill you per month and per year at that band, including the tiers where the free plan stops and the point where your send limit, not your contact count, becomes the constraint.
Rates are read from each vendor's own pricing page and, for Klaviyo, from its full published ladder of 49 contact bands — the smallest band is quoted separately from the one you will be in next year. Currencies are kept in the vendor's own currency and never converted, because that is how the invoice arrives. No signup, no email required.
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Quick cost estimation
The calculator lets marketers enter a few inputs such as list size, send frequency, and platform or team costs to get a fast estimate of what email marketing really costs, without building a spreadsheet from scratch.
Looks beyond software fees
A calculator of this kind encourages users to consider the full picture, including labor, design, content creation, and tooling, rather than just the monthly subscription price of an email service provider.
Free and accessible
The tool is web-based and generally free to use, so there is no installation or purchase required. Small businesses and solo marketers can use it to sanity-check budgets.
Helps with budgeting and justification
Having a concrete cost figure helps teams plan budgets, compare vendors, and justify spend or investment requests to stakeholders and decision makers.
Simple, approachable format
A single-purpose calculator is easy to understand for non-technical users and can prompt useful conversations about hidden costs, efficiency, and ROI.
We have collected here some useful links to help you find out if TrueCostOfEmail is good.
Check the traffic stats of TrueCostOfEmail on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of TrueCostOfEmail on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of TrueCostOfEmail's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of TrueCostOfEmail on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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