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TracePoint

TracePoint attributes every lead — and every dollar it turns into — to the marketing channel that actually drove it. Paste one snippet, mark leads won, see real channel ROI.

TracePoint is a marketing attribution tool for small businesses and agencies who run paid and organic campaigns but can't tell which one is actually generating leads — or revenue.

Most attribution setups mean wiring up Google Analytics, tagging every campaign by hand, and hoping the numbers still hold together by the time someone converts. TracePoint replaces that with one script tag: paste it on your site, add a few hidden fields to your existing lead form, and every submission is automatically tagged with the channel, source, medium, campaign, and landing page that actually drove it — captured the moment a visitor lands, not reconstructed afterward.

Under the hood, TracePoint classifies traffic using UTM parameters, ad click IDs (including Google's gbraid/wbraid, now required reading for iOS Safari traffic since Apple's Link Tracking Protection update), and referrer analysis, then persists that first-touch attribution across the visitor's session so it survives however many pages they browse before converting.

Most attribution tools stop at "here's a lead." TracePoint doesn't: mark any lead won and attach what it was worth, and the dashboard's channel breakdown shows real revenue per channel — so you know which channel actually pays for itself, not just which one fills up your lead table.

The dashboard shows channel-by-channel lead volume, revenue, and trends, with CSV/PDF export and webhook delivery — HMAC-signed, with retries and delivery history — for pushing leads into a CRM, Zapier, or a custom pipeline.

TracePoint deliberately never stores names, emails, or message content — only attribution metadata. It's not a setting you could accidentally leave on; there's no code path that stores it. Free plan available, no credit card required; paid plans start at $39/month.

A startup from Canada.

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$39.0 / Monthly
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TracePoint Reviews and Details

This page is designed to help you find out whether TracePoint is good and if it is the right choice for you.

#Marketing Attribution #Lead Generation #Marketing Analytics #Marketing #Attribution Tracking #Analytics #Sales And Marketing #Marketing Platform #CRM

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Full Dashboard //
2026-08-11
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2026-08-11
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2026-08-11

Features & Specs

One-line snippet install

Paste a single script tag on your site — no build step, no framework dependencies, and nothing else to configure before it starts tagging form submissions.
Automatic channel attribution

Every form submission is tagged with the channel, source, medium, campaign, and landing page that actually drove it — classified from UTM parameters, ad click IDs (including Google's gbraid/wbraid), and referrer analysis.
First-touch attribution

Attribution is captured the moment a visitor lands and persists across their session, so it's still correct no matter how many pages they browse before converting.
Revenue tracking

Mark any lead won and attach what it was worth. The channel breakdown shows real revenue per channel, not just lead count, so you know which channel actually pays for itself.
Channel breakdown dashboard

Real-time metrics, top campaigns, top landing pages, and a leads-over-time trend chart, all filterable by date range (7/30/90 days or custom).
CSV & PDF export

Export your leads — channel, revenue, and status included — to CSV or a branded PDF report whenever you need the numbers outside TracePoint.
Webhook delivery

Push every new lead to your CRM, Zapier, or internal tools the moment it arrives — HMAC-signed, with automatic retries and a full delivery history.
No PII, ever

TracePoint only ever stores attribution metadata — never names, emails, or message content. It's not a setting to toggle; there's no code path that stores it.
Multi-site support

Track multiple sites from one account (up to 10 on the Agency plan), each with its own snippet, webhook, and attribution data.

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Questions & Answers

As answered by people managing TracePoint.

What makes TracePoint unique?

TracePoint is built around two things most attribution tools treat as an afterthought: revenue and privacy. Mark any lead won and attach what it was worth, and the channel breakdown shows real revenue per channel — not just a lead count. And it never stores names, emails, or message content, by architecture, not a setting you could leave on.
Why should a person choose TracePoint over its competitors?

Most attribution tools either stop at "here's a lead" with no revenue attached, or require wiring up a full analytics/CRM stack to get there. TracePoint gets you both channel attribution and revenue-per-channel from one script tag — no build step, no consultant, and no risk of storing customer PII you didn't mean to collect.
How would you describe the primary audience of TracePoint?

Small businesses and marketing agencies running paid and organic lead-generation campaigns — home-services and local businesses, and agencies managing attribution across multiple client sites — who need to know which channel is actually worth the spend, not just which one produces the most form fills.
What's the story behind TracePoint?

It started from a simple observation: most small businesses running ads have no reliable way to tell which channel actually produced a lead, let alone revenue. Analytics platforms are built around pageviews and events, not "which ad became a paying customer," and real attribution setups usually mean a consultant or a lot of fragile manual UTM tracking. TracePoint replaces that with one script tag and a way to mark leads won, so "which channel is actually working" takes seconds to answer, not a spreadsheet.
Which are the primary technologies used for building TracePoint?

Angular and TypeScript on the frontend; Firebase (Authentication, Cloud Firestore, Cloud Functions, Hosting) for the backend; Stripe for billing; a dependency-free vanilla JavaScript tracking snippet, built with esbuild.

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Public traffic stats of TracePoint

Check the traffic stats of TracePoint on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Domain Rating (DR)

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Domain Authority (DA)

Check the "Domain Authority" of TracePoint on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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Is TracePoint good? This is an informative page that will help you find out. Moreover, you can review and discuss TracePoint here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.

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