Tonehum is a music library built for one job: the soundtrack under your product video. Instead of an endless catalog designed for filmmakers, Tonehum offers a small, deliberately edited collection of stings, beds, and outros made for demos, walkthroughs, teasers, and launch trailers.
Every track is tagged the way product people actually search: energy, vibe, industry fit, structure, and whether it loops cleanly. The Track Finder takes a plain description of your video and returns three matched tracks with the reasoning spelled out, so choosing music takes minutes instead of an afternoon.
Licensing is one clear agreement. No royalties, no attribution requirements, and no takedown anxiety when your launch video starts getting views.
Tonehum is for founders, product marketers, and demo engineers who want their video to sound as considered as their product looks. The name is the standard we hold the catalog to: a good soundtrack is a low hum, present but never in the way.
A startup from Utah, the United States that is founded by Greg Wisenberg.
Curated catalog
A small, deliberately edited library of background music for product demos, walkthroughs, and trailers. Every track earns its place.
Track Finder
Describe your video and get three matched tracks with reasons, picked by an AI concierge with a taste for restraint.
Clear licensing
One straightforward license. No royalties, no attribution requirements, no takedown anxiety on your launch video.
Built for demos
Tracks are structured as stings, beds, and outros, so a 30 second teaser and a 10 minute walkthrough both have a right answer.
Loopable by design
Seamless loops sit under footage of any length without an audible restart.
Search that speaks your language
Filter by energy, vibe, and industry fit instead of scrolling genre pages that were built for filmmakers.
Most music libraries are built for filmmakers and content creators, then awkwardly borrowed by software companies. Tonehum is built for one job: music that sits under product demos, walkthroughs, and launch trailers. The catalog is small and deliberately edited rather than endless, every track is tagged by energy, vibe, industry fit, and structure (stings, beds, outros), and licensing is one clear agreement with no royalties and no attribution. You can also describe your video to the Track Finder and get three matched tracks with the reasoning spelled out, instead of scrolling genre pages for an hour.
Because the alternatives optimize for catalog size, and catalog size is the problem. A founder recording a demo does not want two million tracks; they want the right ninety seconds, cleared, in the next ten minutes. Tonehum trades breadth for curation, replaces genre browsing with search language that matches how product people actually think ("calm, confident, fintech, loopable"), and makes the license simple enough to read in one sitting. If you need orchestral scores for a documentary, use a big library. If you need your launch video to sound right by end of day, use Tonehum.
Founders, product marketers, and demo engineers at software companies: the person recording a Loom walkthrough, cutting a launch trailer, or preparing an App Store preview. Secondary audiences include agencies producing product videos for clients and indie developers shipping their first landing page video.
Tonehum started with the founder's own problem: needing background music for product demo videos and finding that every option was either a licensing minefield, a subscription sized for video professionals, or an endless catalog with no way to find "the one that sounds like our product feels." So we built the library we wanted: small, carefully tagged, honestly licensed, with a finder that speaks product language. The name is the promise: the low hum a good soundtrack makes when it is doing its job, present but never in the way.
Draft, verify against the repo before posting: "Tonehum is a TypeScript application built with Next.js and Tailwind CSS, with Supabase for the database and auth. The Track Finder pairs an LLM based concierge with a deterministic, taxonomy aware fallback so recommendations stay reliable. The site is deployed on Vercel." Two flags: confirm Next.js is accurate, and confirm you're comfortable naming the stack publicly at all; "built with modern TypeScript tooling on Supabase and Vercel" is a fine vaguer version. Also note hosting was still parked at last checkpoint, so only say Vercel once that's true.
We have collected here some useful links to help you find out if Tonehum is good.
Check the traffic stats of Tonehum on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Tonehum on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Tonehum's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Tonehum on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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