Table of contents
Actionable Insights
The book provides practical and concrete examples of marketing and customer-focused actions that can be implemented immediately, offering readers direct benefits to enhance their business strategies.
Real-World Case Studies
It includes case studies from Drift's experiences, providing readers with authentic scenarios and valuable lessons learned from successful implementations and failures.
Innovative Thinking
Encourages readers to think outside the box and embrace unique, non-traditional approaches to marketing and customer engagement.
Easy to Digest
Written in an accessible and engaging style, making complex ideas easy to understand and apply for a broad audience.
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