StudioDeck is studio-management software for independent boutique fitness, yoga, pilates, and barre studios. built only for independent boutique studios, not spas, salons, or chains. Run your whole studio from one place: a branded booking page and member portal, class scheduling, class packs, memberships and intro offers, Stripe-powered payments with no markup, automated email and SMS reminders, no-show and late-cancel fee recovery, a waitlist cascade, and win-back automations. No lock-in contracts, month-to-month, cancel anytime, with no sales call required. Setup is self-serve in under 30 minutes, and migrating from another platform takes about an hour with members, passes, and credits carried over. Start free, you don't pay until you take your first booking.
KEY FEATURES Branded booking page & member portal (your logo, your colors) Class scheduling & timetable Class packs, memberships & intro offers Stripe payments โ no processing markup, Apple/Google Pay Automated email + SMS reminders No-show & late-cancel fee recovery Waitlist SMS cascade Win-back & milestone automations CSV migration with pass/credit carry-over Self-serve setup in under 30 minutes Month-to-month, published pricing, no contract
A startup from NYC, the United States.
Branded booking page
Your logo, colors, and domain on the page members book through; they never see our name.
Member portal
Members manage their own bookings, passes, payments, and waivers in any browser, no app to download.
Class scheduling
Build your timetable, set capacity and booking windows, and run recurring classes in minutes.
Passes & memberships
Sell class packs, memberships, drop-ins, and intro offers, with credits and expiry handled automatically.
Payments
Accept Card, Apple Pay, and Google Pay with no processing markup; payouts land straight in your account.
Automated reminders
24-hour and 1-hour email + SMS reminders with one-tap cancel links, sent automatically.
No-show & late-cancel fees
Detects no-shows and applies your policy fee automatically, with one-click waive.
Waitlist cascade
When a spot opens, an SMS goes to the waitlist in order, first to claim it gets the seat.
Win-back automations
Automatically re-engage lapsing members and mark milestones, with no manual list-building.
Easy Migration
Import members, passes, and credits by CSV; members reactivate with one click.
Owner dashboard
Today's classes, revenue vs last week, and at-risk members, etc at a glance, each with an action attached.
It started from a recurring frustration: its founders kept hearing owners complain about paying hundreds a month for bloated software they dreaded logging into. So they built the opposite, a calm, focused tool priced fairly for independent studios, with the simple idea that you shouldn't owe anything until it's actually helping you make money. Hence "free until your first booking."
It's built only for boutique fitness, yoga, and pilates studios, so you skip all the spa/salon/chain bloat the bigger platforms carry. It publishes its pricing openly, gets you live in about 30 minutes with no sales call, and keeps your members booking under your brand. Best of all, you don't pay anything until you take your first booking.
It does the same core job as its major competitors but without the steep price, the contracts, or the learning curve. Where those start around $129โ$599 a month and gate basic features behind higher tiers, StudioDeck is a flat, published $49โ$149 with everything included on every plan. Setup is self-serve, it's month-to-month, and migrating over takes about an hour with passes and credits carried across. You also get to work directly with the founders if you need customizations or specific needs
Independent, owner-operated boutique studios; pilates, yoga, barre, dance, spin, and small gyms, usually running one to a few locations. These are owners who've outgrown spreadsheets but are tired of overpaying for enterprise software built for chains. StudioDeck is aimed squarely at that under-served middle.
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Check the traffic stats of StudioDeck on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of StudioDeck on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of StudioDeck's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of StudioDeck on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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