It's true. But with the vast majority of the tools, which are client-side, you can only test copy, color, images...Plus, there are a tons of downsides in using client-side tools (flicker effect, etc). Using server-side tests is much more beneficial, but it's often quite complicated if you are not a developer. That's why we launched https://splitstack.co/, in order to be able to launch server-side experiments in a... Source: almost 3 years ago
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