RoasFloor
Plan ecommerce ads with tariff-aware break-even ROAS, CPA and landed-cost calculators. Free public tools; optional Pro saves SKU scenarios.
A startup from Portland, the United States that is founded by SuperLede.
Plan ecommerce ads with tariff-aware break-even ROAS, CPA and landed-cost calculators. Free public tools; optional Pro saves SKU scenarios.
A startup from Portland, the United States that is founded by SuperLede.
This page is designed to help you find out whether RoasFloor is good and if it is the right choice for you.
RoasFloor helps ecommerce sellers and media buyers estimate the advertising performance a product needs before spending on ads.
Start with selling price and product cost, then include relevant freight, packaging, transaction fees, returns and tariff assumptions. The calculators translate those inputs into break-even ROAS and CPA, with related tools for landed cost, target ROAS, MER, blended ROAS and dropshipping profit.
Public calculators are free and require no signup. Inputs can be shared through a URL so teammates or clients can review the same assumptions. An optional Pro workspace saves SKU cost scenarios.
RoasFloor is a planning tool, not an order-syncing profit tracker or an automated ad campaign platform. Results depend on the costs and assumptions entered.
Listed in
Break-even ROAS and CPA
Estimate advertising thresholds from selling price and non-ad costs
Landed cost and tariff planning
Include shipping, duties and other relevant cost assumptions
Shareable calculator inputs
Share assumptions with a URL; public calculators require no signup
SKU cost profiles
Pro saves cost assumptions per SKU and shows every floor in one portfolio view
Sourced tariff rates
Each duty rate shows how it is built and the date it was last verified
It puts import duty inside the break-even math. Most break-even ROAS calculators stop at product cost and shipping, and most tariff tools hand you a duty number with no profit model attached. RoasFloor takes selling price, product cost, freight, packaging, payment and platform fees, returns and a duty assumption, then returns the ROAS and CPA a SKU has to beat. Published duty rates carry a source and a date, and anything we can't verify is marked N/A instead of guessed.
It runs before you spend, not after. Profit trackers read orders you already have. RoasFloor answers what a SKU needs before the campaign goes live, so you can price, cut freight or drop the product before it burns budget. The calculators are free, need no account and no store connection, which means the same numbers work for Shopify, Amazon, TikTok Shop or a custom storefront. Pro is a flat $19 a month with no per-order cut, and it stores SKU cost profiles so you are not retyping costs every time freight or a duty rate moves.
DTC and dropshipping sellers who import their products, plus the media buyers and small agencies who run their ads. Typically one to five people whose planning currently lives in a spreadsheet, selling in the $20 to $100 range where freight and duty decide whether a campaign can work at all. Store platform doesn't matter, since nothing needs to be connected.
The 2025 and 2026 tariff changes broke a lot of spreadsheets. De minimis went away, rates moved more than once, and the break-even ROAS people had memorised was suddenly wrong. The free calculators on the web ignored duty entirely, the duty tools disagreed with each other, and none of them connected to a profit model. RoasFloor started as one calculator to close that gap and grew into ten, plus reference pages that show where each rate came from and when it was last checked.
Next.js and React on Vercel, TypeScript, Tailwind CSS, self-hosted Supabase (Postgres) for the Pro workspace, Stripe for billing and Resend for email. The public calculators run entirely in the browser, so they keep working even when the database doesn't.
We have collected here some useful links to help you find out if RoasFloor is good.
Check the traffic stats of RoasFloor on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of RoasFloor on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of RoasFloor's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of RoasFloor on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about RoasFloor on Reddit. This can help you find out how popualr the product is and what people think about it.
Do you know an article comparing RoasFloor to other products?
Suggest a link to a post with product alternatives.
Is RoasFloor good? This is an informative page that will help you find out. Moreover, you can review and discuss RoasFloor here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
