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  1. Reviews
  2. Social Mentions
  3. External Reviews
  4. Comments
  5. Is it good?

Riddle

Make & embed royalty-free viral quizzes, lists and polls.

Long description

Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website.
The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant.

What functions does Riddle offer?

Riddle solves the following problems for its customers:

  • More user engagement and higher time on site
  • Multiplication of available ad slots and easy creation of branded & sponsored content
  • Collecting zero-party data
  • Generation of qualitative leads
  • Create competitions and prize draws both online and live during events
  • Understanding user behavior and preferences
Our features include:
  • Our plans are unlimited - no limit on views, starts and leads.
  • Create quizzes, surveys, polls, personality tests, and leaderboards.
  • Embedding of content on the web and in apps is possible.
  • 15 different content formats that can be combined via mix-and-match
  • Secure collection and storage of user data
  • Tracking, CRM, and lead integrations
  • "Out-of-the-box" sweepstakes & competitions
  • Collaboration in projects possible
Who is Riddle suitable for?

Riddle's feature set primarily focuses on publishers, sports teams, leagues, and brands.

Despite this narrow focus, customers from various industries find support for their use cases with Riddle. Our customer base ranges from coaches and consultants, SMEs, and agencies to the largest media companies, brands, and sports leagues in Germany and worldwide.

A startup from Saarbrucken, Germany that is founded by Boris Pfeiffer, Mike Hawkins.

5.0
(1 review)
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Riddle
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Riddle Reviews and Details

This page is designed to help you find out whether Riddle is good and if it is the right choice for you.

#Quiz Maker #Polls And Quizzes #Contests #Poll Maker #Promotions #eCommerce #Marketing Platform

Screenshots and images

  • Riddle
    Image date //
    2024-11-07
  • Riddle Create content in Riddle's no-code visual editor and connect your ad server to monetize your content.
    Create content in Riddle's no-code visual editor and connect your ad server to monetize your content. //
    2025-05-12
  • Riddle Riddle Quiz Maker is used by publishers, brands, and sports teams globally to engage readers and fans.
    Riddle Quiz Maker is used by publishers, brands, and sports teams globally to engage readers and fans. //
    2025-05-12
  • Riddle Keep users coming back by adding a leaderboard to quizzes and score predictors.
    Keep users coming back by adding a leaderboard to quizzes and score predictors. //
    2025-05-12
  • Riddle Build lead funnels with quizzes.
    Build lead funnels with quizzes. //
    2025-05-12
  • Riddle Over 34 different block types for content creation.
    Over 34 different block types for content creation. //
    2025-05-12
  • Riddle Create quizzes, personality tests, score predictors, surveys, polls, and more.
    Create quizzes, personality tests, score predictors, surveys, polls, and more. //
    2025-05-12
  • Riddle Send form data to a CRM of your choice with our built-in integrations.
    Send form data to a CRM of your choice with our built-in integrations. //
    2025-05-12
  • Riddle Collect zero-party data to build rich customer profiles.
    Collect zero-party data to build rich customer profiles. //
    2025-05-12
  • Riddle Create fully sponsored and branded content.
    Create fully sponsored and branded content. //
    2025-05-12

Features & Specs

  1. User-Friendly Interface

    Riddle offers an intuitive and easy-to-navigate interface, making it accessible for users with varying levels of technical expertise.

  2. Interactive Content Creation

    Allows users to create interactive content such as quizzes, polls, and surveys, which can increase audience engagement.

  3. Analytics and Insights

    Provides detailed analytics to track the performance and impact of the created content, enabling data-driven decisions.

  4. Integration Capabilities

    Supports integration with various platforms like social media, email marketing tools, and CRM systems, enhancing functionality and reach.

  5. Customization Options

    Offers a range of customization options to tailor content to fit brand aesthetics and requirements.

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Reviews

  1. User avatar
    Boris
    · CEO at Smiling Cat Publishing GmbH ·
     
    A great quiz maker, love the unlimited option

    Most other tools force you to pay more if your quiz is even mildly successful. Riddle's unlimited plans are great as you know how much you pay upfront. No surprises. Also love the UI and almost endless options for content and customization.

    🏁 Competitors: Pinpoll, Apester, Outgrow
    👍 Pros:    Quickly compliant with gdpr|Easy to use|Tools integrations|Api & webhooks|Affordable pricing
    👎 Cons:    Lots of features

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Questions & Answers

As answered by people managing Riddle.

  1. Who are some of the biggest customers of Riddle?

    • SRF.ch
    • Funke.de
    • 20min.ch
    • BBC
    • Fiesta Bowl
    • Immediate Media
    • Tate Modern

  2. Why should a person choose Riddle over its competitors?

    Riddle combines enterprise-level flexibility with a fierce commitment to privacy - two things rarely found together. Unlike other tools that restrict branding or require dev-heavy customization, Riddle hands you the keys: full white-labeling, behavioral logic, lead gen funnels, and native integrations with your entire martech stack. Most importantly, your data remains yours. Always. And with unlimited quizzes, traffic, and lead data across all plans, Riddle gives marketers the creative and operational freedom to think big - without worrying about hidden fees or usage limits. For brands that treat trust as currency, Riddle is the only platform that empowers while respecting user agency - backed by outstanding support and scalable architecture.

  3. What makes Riddle unique?

    Riddle reimagines interactive content creation, offering a platform where publishers, brands, and sports organizations can craft deeply customizable, fully brand-aligned quizzes, polls, and surveys - all without touching a single line of code. What truly sets it apart? Absolute control over your data. While others might compromise on privacy, Riddle is built for GDPR-era marketers who value security as much as creativity. With seamless integrations, real-time analytics, and advanced logic paths, it's more than a quiz maker - it's a psychological engagement engine designed to convert curiosity into zero-party data and actionable insight. And with Riddle's truly unlimited pricing model - no caps on content, traffic, or data collected - you can scale campaigns with complete freedom and no surprise costs.

  4. How would you describe your primary audience?

    Riddle is built for publishers, brands, and sports organizations that want to turn passive audiences into active participants. These digital professionals understand that engagement is more than a click - it’s a conversation. Whether it's a media outlet boosting time-on-site, a sports team driving matchday interaction, or a brand capturing clean, self-declared insights for CRM enrichment, Riddle's users share a strategic mindset: they crave creative freedom without sacrificing control. They value relevance over reach, customization over conformity, and ethical data collection over short-term tricks. Riddle empowers them to create content experiences that are not only engaging - but also deeply meaningful and measurable.

  5. What's the story behind Riddle?

    Riddle began as a rebellion. Frustrated by quiz platforms that were either too basic or too invasive, a team of marketers and developers built what they couldn’t find: a powerful yet privacy-conscious tool for meaningful engagement. Since then, Riddle has evolved into a trusted partner for global publishers and sports giants. Its ethos remains unchanged - empower creators to build interactive experiences that deliver real value and real data, without ever compromising trust or creativity.

  6. Which are the primary technologies used for building your product?

    Riddle’s architecture is built for speed, security, and scale. On the front end, React ensures dynamic, responsive experiences. The back end is driven by Node.js and PostgreSQL, with Redis and RabbitMQ optimizing real-time data handling. Hosting is handled via GDPR-compliant EU-based cloud infrastructure - ensuring both performance and peace of mind. The result? A nimble platform that doesn’t just handle high-traffic engagement - it thrives on it.

Is Riddle good?

External links

We have collected here some useful links to help you find out if Riddle is good.

  • Public traffic stats of Riddle

    Check the traffic stats of Riddle on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.

  • Domain Rating (DR)

    Check the "Domain Rating" of Riddle on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Riddle's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.

  • Domain Authority (DA)

    Check the "Domain Authority" of Riddle on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.

  • Public opinion on Reddit

    The latest comments about Riddle on Reddit. This can help you find out how popualr the product is and what people think about it.

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about Riddle and what they use it for.
  • Come on Stuff, being white doesn't stop Icelanders being the indigenous population of Iceland.
    (Used to think he got it from stuff, then realised one day when the quiz was down the data source comes from riddle.com - you can see this if you view the source code/network traffic when loading the quiz). Source: over 3 years ago

Summary of the public mentions of Riddle

Summary of Public Opinion on Riddle

Riddle is prominently recognized within the digital marketing sphere as a robust platform for creating interactive quizzes, polls, contests, and promotional content. With its wide array of features and adaptability, it is an appealing solution for marketers seeking to engage audiences and generate leads effectively.

Key Features and Innovations

Riddle's offerings cater specifically to marketing professionals who prioritize audience engagement and personalized communication. A standout feature is its capability to automatically send personalized messages based on quiz results, enhancing customer interaction and engagement. This capability positions Riddle as a powerful tool for marketers aiming to build deeper customer relationships through tailored messaging.

Moreover, Riddle's integration with Zapier extends its functionality by allowing seamless connectivity with other popular marketing software. This flexibility is crucial for businesses looking to streamline their operations and integrate Riddle's tools within broader marketing ecosystems.

The platform also includes monetization opportunities through its quiz technology, which allows for ad insertion and conversion tracking. These features are especially beneficial for companies aiming to measure the impact of their marketing efforts and optimize their strategies accordingly.

Competitive Positioning

Riddle faces competition from several other quiz and poll-making platforms such as involve.me, Apester, Pinpoll, Typeform, and Survey Monkey. However, it distinguishes itself by focusing on engagement and lead generation, areas where it is noted to outperform some competitors, such as FlexiQuiz, which is more educator-focused.

In terms of pricing structure, Riddle offers three tiers, alongside an Enterprise plan, catering to different scales of usage and organizational needs. The inclusion of a 14-day trial and a 30-day money-back guarantee reflects confidence in their product and commitment to customer satisfaction.

User Perception and Market Impact

Overall, public sentiment towards Riddle appears positive, especially among marketing professionals who value its engagement and personalization capabilities. The platform is often highlighted in discussions comparing quiz makers, indicating a substantial presence in the market. User comments note the platform's reliability and integration features as advantageous, though it's clear Riddle primarily appeals to those in the marketing domain rather than educational institutions.

In conclusion, Riddle is recognized as a versatile and effective tool for marketing-oriented organizations looking to enhance customer outreach and engagement through interactive content. Its integration capabilities, personalized communication features, and focus on engagement solidify its position in the competitive landscape of digital marketing platforms.

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Is Riddle good? This is an informative page that will help you find out. Moreover, you can review and discuss Riddle here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.

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