techcrunch.com
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After Twilio, Ballai moved on to Stripe, and again saw that familiar spreadsheet. After meeting Solis, the pair did a study on the time it took to put these pricing deals together.
They found out that not only did it take hours to go through the approval process, but that many salespeople were often new to their positions and hadn’t yet have nailed down all of the ins-and-outs, like terms and conditions. They noticed much of that sales workflow could be automated as the salespeople worked in their company’s CRM.
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