reOS is the operating system for customer research.

Plan studies, run interviews, analyze every kind of feedback, and trace every insight back to where it came from. Then close the loop: ship the change, tell the customers who asked for it, and see what actually happened.

Most research dies in a slide deck. A study takes weeks across five tools, gets presented once, and then nothing. Nobody checks whether the fix shipped, nobody tells the customers who raised it, and a quarter later someone re-runs the same study because they couldn't find the first one. reOS replaces that pile of tools with one system built around a single loop: Plan, Recruit, Conduct, Analyze, Act.

A research assistant turns a rough question into a study plan, real research questions, and a moderation guide. Recruit people straight from your CRM, then handle scheduling, consent, and incentives in one place. Run live interviews with silent observers, moderate at scale, or put a prototype in front of users.

Every interview, support ticket, email, and form answer runs through the DIVE pipeline: Decode, Improve, Validate, Enrich. Each stage checks the one before it, so nothing gets stated without proof. Click any insight and you land on the exact second it was said, or the exact line of the ticket. Super Insights connect your studies as you work, so patterns surface across everything you've ever run and your third study is sharper than your first.

Insights turn into tracked initiatives, reports, and docs, with citations intact.

Built for teams that take this seriously: SOC 2, ISO 27001, ISO 42001, and GDPR, plus white-label domains, optional PII redaction, SSO, and no training on your data. Pricing is usage-based, so you pay for the research you actually run. Interviews by the minute, analysis by the token, not twelve flat months for three months of real work.