The raw dog food calculator built on NRC 2006 veterinary standards. Build a meal plan, check 43 nutrients against vet targets, and get told exactly what food or supplement to add — and at what dose. No spreadsheets. No guesswork.
A startup from Kington, the United Kingdom that is founded by Ali Hannachi.
This page is designed to help you find out whether Raw & Well is good and if it is the right choice for you.
Raw & Well is the only raw dog food calculator and meal planner built on NRC 2006 — the gold standard used by veterinary nutritionists. Co-authored by Dr. Sarah Missaoui DVM (21+ years canine nutrition). Enter your dog's profile; the app checks 43 micronutrients using absorption-corrected math, finds every gap, and tells you exactly which food closes it. Supplement doses only when food isn't enough. Supports PMR, BARF, and custom models. 4-week meal planning, symptom tracking, and a shopping list. 7-day free trial, no credit card.
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Focus on Raw/Natural Products
The site appears to emphasize raw, minimally processed, or natural goods, which appeals to health-conscious consumers seeking cleaner alternatives to heavily processed products.
Niche Branding
The name and concept 'Raw & Well' suggest a clear wellness-oriented brand identity, which can help attract a specific target audience interested in health and wellness products.
Online Accessibility
Being an online store, it offers convenience for customers to browse and purchase products from anywhere without needing to visit a physical location.
Potential for Curated Selection
Niche wellness sites often curate a focused selection of products, which can simplify shopping for customers looking for specific health-related items.
Growing Market Demand
The wellness and raw/natural product industry is a growing market, so the site may benefit from increasing consumer interest in health-focused shopping.
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