Privatrak
Product analytics without cookies: see feature adoption, funnels and where visitors come from, and ask your AI assistant about it. GDPR-compliant by design.
A startup from Sheridan, the United States that is founded by Quentin Wendegass.
Product analytics without cookies: see feature adoption, funnels and where visitors come from, and ask your AI assistant about it. GDPR-compliant by design.
A startup from Sheridan, the United States that is founded by Quentin Wendegass.
This page is designed to help you find out whether Privatrak is good and if it is the right choice for you.
Privatrak is a hosted product analytics tool that works without cookies and is built to run without a consent banner. It shows which features people use, where they drop out of a funnel, where they go next and which clicks frustrate them. Tracking needs no code beyond adding the script once: you open the Element Picker on your own site, click a button and give it a name. Clicks you name also count from before you named them. Feature rules, funnels, flows, dashboards and Insights build on those names.
Main features: - Element Picker to name clicks without code - Feature usage with changes over time - Funnels and flows - Click problems: rage clicks, dead clicks, error clicks and slow clicks, plus a click map - Sources and UTM campaign tracking - Custom dashboards and Insights queries - AI assistant connection (MCP) to ask questions about your data or set up tracking, with every change undoable in one step - English and German interface
Privacy: nothing is stored in visitors' browsers, IP addresses and browser strings are never saved, and visitors are counted per day with a one-way hash whose random key is deleted every night. Data is hosted in the EU. A free plan is available, and a live demo can be tried without signing up at demo.privatrak.com.
Listed in
Element Picker
Name any button or link by clicking it on your own site. No code needed, and earlier clicks count too.
Feature usage
See how often each feature is used, with trends and the change against the previous period.
Funnels
Track how many visitors get through a sequence of steps, such as cart to purchase, and where they drop off.
Flows
See where visitors go next after each page or click, step by step.
Click problems
Find clicks with no effect, repeated clicks, clicks that cause errors and slow responses, shown on the exact element.
Click map
See how often each element on a page was clicked, directly on your own site.
Sources and campaigns
See where visitors come from, including search engines, social media and AI assistants, and track UTM campaign links.
Custom dashboards
Build dashboards from your own charts and numbers, such as revenue, orders or sign-ups.
Insights
Query your events freely: count, sum or average, filter, split by any property and compare periods.
Visitor segments
Label visitors with traits such as plan or A/B test variant, then filter every report by them.
AI assistant connection
Connect Claude, Cursor or Codex to ask questions about your data or let it set up tracking, with every change undoable in one step.
Cookieless tracking
No cookies, nothing stored on visitors' devices, and IP addresses are never saved, so no consent banner is needed in most setups.
Privacy by design
Visitors are counted per day with a one-way hash whose random key is deleted every night. Data is hosted in the EU.
WordPress and WooCommerce plugin
Install the tracker and track shop events from the WordPress admin, without editing theme code.
Free plan and live demo
Start for free without a credit card, or try the live demo without signing up.
Privatrak combines product analytics with cookieless, privacy-friendly tracking. Privacy-focused tools usually only count page views, and product analytics tools usually need cookies, a consent banner and code. Privatrak tracks features, funnels, flows and click problems without cookies, and you name the clicks you care about by clicking them on your own site, without writing code. An AI assistant can also query the data or set up the tracking for you.
Choose Privatrak if you want to know which features people actually use without showing a cookie banner. Compared with Plausible, Fathom or Umami you get product analytics: feature usage, funnels, flows, rage and dead clicks and a click map. Compared with PostHog, Mixpanel or Hotjar there are no cookies, nothing stored on visitors' devices and no IP addresses kept, and tracking needs no code beyond adding the script once. Data is hosted in the EU, and there is a free plan.
Teams and solo developers building websites, web apps and online shops who want product insights without a consent banner. That includes SaaS founders, agencies and freelancers building sites for clients, and organisations with strict privacy requirements, such as the public sector, where cookie banners are unwanted or not an option.
We have collected here some useful links to help you find out if Privatrak is good.
Check the traffic stats of Privatrak on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Privatrak on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Privatrak's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Privatrak on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Privatrak on Reddit. This can help you find out how popualr the product is and what people think about it.
Do you know an article comparing Privatrak to other products?
Suggest a link to a post with product alternatives.
Is Privatrak good? This is an informative page that will help you find out. Moreover, you can review and discuss Privatrak here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
