Customer Master Data Management for B2C customer data quality management, curation, personalization, and data syndication.

Pretectum feels that one of the ways to mitigate some of the aspects of customer service and multi-channel interaction is through the convergence on a single-source-of-truth in relation to the customer master. If your sales, service, support and loyalty programs are all reading from the same song-sheet, a centralized customer master data hub, then the ability to service the same message consistently and coherently are greatly improved. This in turn leads to a greater likelihood of retention.