If you're thinking of one content to get them all, videos must have come to mind. Video content has been massively produced in the past few years simply because it's easy to spread messages. With less than two minutes, everyone can grasp the updated news more quickly compared to the old way.

This is why video content is practically everyone on online platforms, whether it's on the company website or social media handle. More importantly, video is easy to make so everyone has the same chance to use video content to market themselves. Therefore, the usage of video content is not limited to businesses only as content creators can promote their channels using this type of content as well.

There are many ways to make use of videos, but in this article, we will be discussing the top seven video marketing tools that many businesses, content creators, and professionals have used.

1. Animoto

If there's a popular, affordable video editing tool, Animoto is the answer. This software is very user-friendly and even those who are not familiar with video editing can use it without any problem. It has a wide range of features such as adding music, photos, and videos from the library itself or from the user's device.

Features:

• music and video library
• royalty-free photos and videos
• preset themes and styles
• easy drag and drop interface
• custom branding

2. Adobe Premiere Pro

Adobe is well-known for its creative software and one of them is Adobe Premiere Pro which is a powerful video editing tool. This software is usually used by professionals in the field but with enough practice, anyone can get a hang of it. Its features are more complex compared to Animoto but that also means that there are more possibilities in terms of creativity.

Features:

• advanced color correction
• audio mixing and editing
• real-time video effects
• supports 4K resolution
• timeline editing

3. InVideo.io

InVideo is another easy-to-use video editor that is perfect for those who want to create videos for social media platforms. It has a wide range of templates that the user can choose from and customize according to their preference. InVideo is also known for its fast rendering speed which is perfect if you're in a hurry to post your content.

Features:

• a wide range of templates
• fast rendering speed
• social media integrations
• easy to use

4. VideoScribe

If you want to add more engagement to your video content, consider using VideoScribe. This video marketing tool allows you to create hand-drawn animations which can make your videos more interesting. It's perfect for creating explainer videos or tutorials as it can help simplify complex concepts.

Features:

• easy-to-use interface
• a wide range of motion graphics and images
• royalty-free music and sound effects
• export videos in HD

5. Wistia

Wistia is a great tool not only for hosting your videos but also for analyzing the data of your video content. It provides insights into who watches your videos and for how long. With this information, you can adjust your future videos according to what performs well and eliminate those that don't interest your viewers.

Features:

• video hosting
• data analytics
• email capture
• custom branding

6. Biteable

Biteable is another online video maker that's perfect for creating short videos for social media platforms. It has a wide range of scenes and characters that you can use to create your own video story. You can also add your own photos and videos to personalize your content.

Features:

• a wide range of scenes and characters
• easy to use
• social media integrations
• export videos in HD

7. Promo.com

Promo is a tool that allows you to create professional-looking videos using existing video footage, photos, and music. It's perfect for creating marketing videos as it has a wide range of video templates to choose from. You can also add your own logo and text to brand your videos.

Features:

• a wide range of video templates
• easy to use
• custom branding
• export videos in HD

Takeaway

These platforms are only some of the many video marketing tools available online. With so many options, you're sure to find the perfect tool for your specific needs. So don't wait any longer and start creating engaging videos that will capture your audience's attention.