How to Get High ROI on Video Testimonials?

The most important aspect of video testimonials is their trustworthiness. A business's biggest customer acquisition challenge is making its audience believe in what they claim. That is where video endorsements from current customers can make your target audience trust you quickly. Thus, increasing your conversions.

Let’s check out how you can get the most out of your video testimonials.

6-fold approach to utilizing video testimonials

Let your customers speak for your business by integrating video testimonials in specific areas to maximize their impact. Here are six spots where testimonials can drive higher conversion rates.

On the website Add video reviews on the homepage. Let them be one of the first things your visitors see. Sell your audience on your products/services by showing specific videos on product pages. Add testimonials to your case studies to show social proof of your success.

On social media Video captures more attention than images or text. Share testimonials on different channels to display positive results. Add case studies from your website to different channels.

On third-party sites Add video testimonials or their links on your listings on websites like G2 and Capterra. Include these videos in guest postings.

In email campaigns Attach or link testimonials in your email newsletters and drip campaigns. This makes your emails more authentic and less likely to be ignored as fake.

In pitches Show proof of your existing customers' experiences in sales pitches and presentations. Establish your portfolio’s credibility by displaying the results of every assignment.

In paid advertising Improve click-through rates for your pay-per-click advertisements. Videos make the ads more engaging and since they are actual customer stories, they make the ads believable.

Reasons to use a tool for video testimonials Collecting, managing, and showcasing video testimonials is a multi-step process. Often requiring different tools to get done effectively. But to be able to reduce costs and turnaround time it is necessary to have one dedicated tool for all features.

One-step recording process Don’t burden your customers with lengthy processes to record a video for you. It increases the number of videos you receive. With most tools, users can record a video by clicking on a link or scanning a QR code.

Easy and effective sharing Share videos of varying duration by sharing only a link. And to display all your best testimonials together, you can create a Wall of Love with some tools. By sharing links to these Walls of Love, you can showcase all the selected testimonials at once.

Management Social media strategies, advertising campaigns, email marketing, or any other activity require planning and a clear strategy. When you want to integrate testimonials into these initiatives you need to have it categorized and vetted. This will allow you to access specific testimonials as per requirement. And the best tools will have an option to organize your data easily.

Dedicated storage space You can keep all your testimonials in one place. You can avoid storage space issues as the tools will have adequate space dedicated just for your videos.

Best video testimonial tools Here are the top 3 tools you can choose from to collect video testimonials. All the below tools can help you create a Wall of Love and have the option to import reviews from different platforms.

Feedspace.io

Feedspace is a tool that allows you to collect not just video testimonials, but text and audio as well. Additionally, you can import your reviews from over 20+ platforms such as Google, Amazon, Trustpilot, Product Hunt, Facebook, etc. And if you'd like to promote or showcase it, Feedspace also allows you to create Walls of Love. If you are looking for a tool that can help you with testimonials in addition to capturing, collecting, managing, and sharing any type of data you can check out this tool.

Endorsal

Endorsal is a tool that helps you collect, display, and share customer testimonials & reviews on autopilot. You can use this tool to create forms, send out auto-review requests, and also pre-fill forms with customer data. It also allows you to import reviews from select platforms like Google, Facebook, Yelp, and TripAdvisor. However, this tool lets you collect video testimonials only.

Testimonial.to

Users can collect video and text testimonials with Testimonial.to. You can create a dedicated landing page which you can share via a link. Apart from that you can check how your videos are performing by tracking metrics like view count, watch time, etc. In conclusion, strategically creating, placing, and promoting video testimonials, can enhance credibility, engage prospects, and drive higher returns on your marketing efforts. If you want to know how you can go about collecting and leveraging video testimonials, you can always book a call with us.