PinpointIQ is geographic market intelligence built for private equity firms investing in location-based businesses and the operators they back. It covers 30+ verticals (HVAC, plumbing, electrical, pest control, landscaping, veterinary, dental, auto repair, funeral homes, and more) across 900+ U.S. metropolitan statistical areas, with MSA-level total addressable market, competitive density, demographic drivers, and individual business data down to the census-tract level. Common workflows include platform diligence, add-on sourcing, market scoring, and white-space mapping. Built by 2nd St Strategy.
Local TAM sizing
MSA-level total addressable market for 900+ U.S. metros across 30+ verticals, decomposed by demographic driver
Competitive landscape
Resolved, deduplicated operator lists with revenue, employee count, year founded, and contact info
White-space mapping
Find under-served census tracts inside any MSA based on demographic drivers and competitive dens
Market scoring
Rank 900+ MSAs by a customizable mix of TAM, density, and demographic drivers
MCP server
Query the data programmatically from any LLM workflow or script
PinpointIQ combines public market data (Census, BLS, IRS) with proprietary business-level data across 900+ U.S. metros, letting investors size a local TAM, see every operator in any market, and benchmark competitive density down to the census tract in under five minutes.
Software competition to PinpoinIQ is limited - the alternative is to hire consultants. We focus on the actual question deal teams ask (is this market worth investing in?) and answer it with data you would otherwise pay a consulting firm to assemble.
Middle-market private equity investors and the corporate development teams that back location-based businesses (HVAC, dental, veterinary, property maintenance, pest control, and similar).
After running 150+ commercial due diligences at 2nd St Strategy, the same questions kept coming up: how big is this local market, who is already there, and where should we go next. PinpointIQ packages the answer into a self-serve tool.
Next.js, FastAPI, PostgreSQL, Mapbox, Stripe, Stytch, deployed on Vercel and Railway.
โข Middle-market private equity firms โข Search funds and independent sponsors โข Corporate strategy and M&A teams โข Commercial due diligence consultancies
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