Orderlya turns WhatsApp and Instagram into your busiest, calmest cashier โ then runs the POS, the kitchen, delivery and the numbers from one screen. You don't need a call-centre or a team glued to the phone: the AI answers every message and takes the order for you โ you step in only when it matters.
A startup from Cairo, Egypt that is founded by Ahmed Salama Abdelkarim.
AI Order Taking
AI takes orders 24/7 on WhatsApp, Instagram & Messenger in Arabic or English
Omnichannel Inbox
One shared inbox for every chat channel with one-tap human takeover
Branded Ordering Page
Hosted storefront with menu, cart, checkout, storefront accounts & scheduled orders
Live Order Tracking
Customer-facing live tracking link to follow their order, no app to install
POS Register
Fast POS for walk-in & phone orders with shifts, cash drawer & manager-approved refunds
Kitchen Display System
Orders appear instantly on the kitchen line screen, no paper tickets
Delivery Dispatch
Driver app with auto-assignment, live tracking & per-driver cash reconciliation
Dine-in & Table Management
Table & seat map, dine-in tabs, QR ordering and QR-pay, plus reservations & waitlist
Loyalty & Rewards
Points, discounts and one-tap reorder from customer order history
Multi-branch HQ Dashboard
League tables, same-store-sales year-on-year and channel mix across every branch
Restaurants and food businesses across Egypt and the wider MENA region โ from a single koshari window, cafรฉ or cloud kitchen to busy dine-in and delivery spots and multi-branch brands. It's built for any restaurant that takes orders over WhatsApp/Instagram and wants its POS, kitchen, delivery and dine-in floor running from one screen.
Orderlya grew out of a simple frustration: restaurants were paying 20-30% commission to rent their own customers back from delivery aggregators, while juggling a separate POS, website, chat tool and spreadsheet that never talked to each other. The team set out to fuse AI-powered WhatsApp ordering with full restaurant operations in one system, built MENA-first, so an owner can run everything from a single screen and keep every customer relationship.
Orderlya isn't a chat widget bolted onto a website โ it's native restaurant operations. An AI agent takes and confirms orders inside WhatsApp, Instagram and Messenger in Arabic or English, while a live kitchen display, delivery dispatch with driver tracking, a POS register, a branded ordering page, loyalty and reporting all ship in the base system. Every plan also comes with unlimited orders and zero commission, so restaurants keep the customer relationship instead of renting it from an aggregator.
Most restaurant tech is built for the West and translated later, or is a single-purpose tool that leaves an owner stitching together a POS, website, chat tool and spreadsheet. Orderlya is built MENA-first โ Egyptian Arabic, EGP pricing, cash-on-delivery and Paymob as first-class citizens โ and it fuses AI WhatsApp/Instagram ordering with the POS, kitchen display, delivery dispatch, dine-in floor and reporting in one system. There's no per-order commission, and every customer relationship stays with the restaurant instead of an aggregator.
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Check the traffic stats of Orderlya on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
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