OpenWhats
Send bulk WhatsApp campaigns, manage every reply in a shared multi-agent CRM and automate lead qualification with an AI chatbot. From $14/month.
Send bulk WhatsApp campaigns, manage every reply in a shared multi-agent CRM and automate lead qualification with an AI chatbot. From $14/month.
This page is designed to help you find out whether OpenWhats is good and if it is the right choice for you.
Marketing and sales software built on WhatsApp.
Turn conversations into sales without doing everything by hand. Bulk sending with pace control, a shared multi-agent inbox and an AI chatbot that qualifies leads.
Listed in
CRM
Chatbot
AI Assistant
Bulk Messaging
SMS integration
WhatsApp Automation
Most WhatsApp tools solve one problem: a bulk sender, a shared inbox, or a chatbot. OpenWhats ships all three in a single licence — campaign sending with send-rate control, a multi-agent CRM for the replies, and an AI chatbot that qualifies leads.
It runs over WhatsApp Web, so there is no Meta business verification, no template approval and no per-conversation fee. Pricing is flat: $14/month or $99/year, with no charge per message, per contact or per agent.
It also bundles the operational extras teams usually buy separately: phone-number validation, lead extraction from Google Maps, link and QR generation, a status publisher, and a campaign ROI calculator.
Small and mid-sized businesses in Latin America and Spain that already sell through WhatsApp and have outgrown doing it by hand.
Four profiles show up most often:
Typical company: 1 to 20 people, no engineering team, Spanish-speaking, and looking to start without a WhatsApp Business API integration.
Three reasons, and they are about fit rather than superiority.
1) Cost structure. Most competitors charge per conversation through the official API, or per extra seat. OpenWhats is a flat $14/month with unlimited messages and contacts, so the bill does not grow with your list.
2) One tool instead of three. A bulk sender, a CRM and a chatbot are usually three separate subscriptions that need syncing by hand. Here they ship together: every reply lands in the same place the campaign was sent from.
3) No approval process. It runs over WhatsApp Web, so you can send today — no Meta business verification and no template review.
If you need Meta-approved templates for transactional notifications at scale, the official API is the right choice, and our own guide says so.
OpenWhats started in 2020 from a narrow observation: businesses in Latin America already sold through WhatsApp, but their only options were sending messages one by one, or adopting the official API with its business verification and per-conversation costs. Neither fit a five-person shop.
So the product was built on a different premise: automate the WhatsApp Web session the business already uses, charge a flat licence instead of per message, and make the interface Spanish-first because that is the language its users work in.
The CRM and the AI chatbot came for the same reason. Once a business sends a campaign, replies arrive — and handling them in a separate tool defeated the point. Today one licence covers sending, the shared inbox and the assistant.
The product is still Spanish-first. The English section of the site exists so international buyers can evaluate it before purchasing.
Our customer base is made up of small and mid-sized businesses rather than large enterprises. The most common profiles are retail and e-commerce stores sending promotions and order updates, marketing agencies running campaigns for several clients, sales teams managing inbound enquiries, and service professionals such as clinics, law firms and coaches sending appointment reminders — mostly across Latin America and Spain.
We have collected here some useful links to help you find out if OpenWhats is good.
Check the traffic stats of OpenWhats on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of OpenWhats on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of OpenWhats's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of OpenWhats on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about OpenWhats on Reddit. This can help you find out how popualr the product is and what people think about it.
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