OpenAdLibrary is the open ad library for the native advertising ecosystem โ the sponsored-content networks (Taboola, Outbrain, MGID, RevContent, Microsoft Audience Network, MediaGo, Yahoo) that have no official public ad library. As of July 2026 it tracks over 1,000,000 native ad creatives from 36,000+ advertisers, with 1.9 million captured landing pages, refreshed hourly. Unlike screenshot-only spy tools, it follows every ad's click URL through its redirect chain to the real advertiser landing page, and records per-creative longevity โ how long each ad has actually been running, the cleanest public signal that an ad is profitable. Media buyers, affiliates and brand- protection teams use it to find proven ads, study competitor funnels, and launch their own. A free tier browses the library with no credit card; Premium is $29.99/month โ most alternatives charge $80โ$400/month. Includes a public API and a hosted MCP server for AI agents.
A startup from Sydney, Australia that is founded by James Fumez.
Ad Transparency Access
OpenAdLibrary appears to provide users with access to a searchable database of advertisements, which can help marketers and researchers understand competitor strategies and industry trends.
Competitive Research Tool
The platform likely allows businesses to analyze competitor ad creatives, messaging, and campaigns, which can inform their own marketing strategy development.
Potentially Free or Low-Cost Access
Tools branded as 'open' libraries often aim to provide free or affordable access to advertising data that might otherwise require expensive subscriptions to platforms like Meta or Google Ads Transparency Center.
Centralized Ad Database
Having a single platform to search across multiple ad sources could save time compared to checking individual ad networks separately.
Inspiration for Creative Teams
Marketing and creative teams could use the platform to gather inspiration for ad copy, design, and campaign structure based on real-world examples.
OpenAdLibrary does not currently publish or disclose individual customer names.
OpenAdLibrary focuses on the native-advertising ecosystemโ including Taboola, Outbrain, MGID, RevContent, Microsoft Audience Network, MediaGo and Yahooโwhich lacks a comprehensive official public ad library. Unlike screenshot-only spy tools, OpenAdLibrary follows each adโs click URL through its redirect chain to the advertiserโs real landing page. It also records creative longevity, showing how long an ad has been running. The platform tracks more than 1,000,000 native ad creatives from 36,000+ advertisers, along with 1.9 million captured landing pages, and refreshes its data hourly.
OpenAdLibrary provides broad native-ad coverage at a substantially lower price than many established ad-intelligence tools. Anyone can browse the library through a permanent free tier with no credit card, while Premium costs $29.99 per month. Users get advanced search, real landing-page tracing, creative-longevity data, competitor alerts, deleted-ad history, share-of-voice analytics, swipe-file boards, Creative Studio, campaign tools, a public API and a hosted MCP server. It is particularly useful for people who need actionable native-ad intelligence without paying the $80โ$400 monthly prices common among alternatives.
OpenAdLibrary is designed primarily for native-media buyers, performance marketers, affiliate marketers, advertising researchers and brand-protection teams. Media buyers and affiliates use it to discover long-running creatives, study competitor funnels and research markets before launching campaigns. Brands and agencies use it to monitor advertiser activity, compare share of voice and investigate where ads ultimately send users. Developers and AI-agent builders can access the data through the public API and hosted MCP server.
OpenAdLibrary was created to address a transparency gap in native advertising. Major sponsored-content networks such as Taboola, Outbrain, MGID and RevContent do not provide a comprehensive public ad library comparable to those available for some social-ad platforms.
The product brings native-ad creatives, advertisers and landing pages into one searchable resource. It goes beyond preserving screenshots by tracing redirect chains to real advertiser landing pages and tracking how long individual creatives remain active. Its goal is to make native-advertising research more open, accessible and affordable.
OpenAdLibrary is a web-based data and analytics platform with a public developer API and a hosted Model Context Protocol (MCP) server. Detailed information about its internal technology stack has not been publicly disclosed.
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Check the traffic stats of OpenAdLibrary on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of OpenAdLibrary on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of OpenAdLibrary's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of OpenAdLibrary on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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