Top 12 Open-Source Alternatives to Google Tag Manager

Product categories

Analytics Business Intelligence Crash Reporting Customer Data Enrichment Customer Data Integration Customer Data Platform Customer Feedback Mobile Analytics Open Source Privacy User Analytics Web Analytics

Summary

The top open-source alternatives to Google Tag Manager are Mixpanel, Matomo, and RudderStack. One of the criteria for ordering this list is the number of mentions that products have on reliable external sources. You can suggest additional sources through the form here.

Mixpanel Landing Page
1

Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.
Pricing:
- Open Source
#Analytics #Web Analytics #User Analytics 22 social mentions
Matomo Landing Page
2

Matomo

Matomo is an open-source web analytics platform
Pricing:
- Open Source
#Analytics #Web Analytics #Mobile Analytics 82 social mentions
RudderStack Landing Page
3

RudderStack

Open-Source Customer Data Platform
Pricing:
- Open Source
#Data Integration #Web Analytics #Business Intelligence 22 social mentions
mParticle Landing Page
4

mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Pricing:
- Open Source
#Customer Data Platform #Customer Data Integration #Customer Data Enrichment 2 social mentions
Open Web Analytics Landing Page
5

Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
Pricing:
- Open Source
#Analytics #Web Analytics #Mobile Analytics
PostHog Landing Page
6

PostHog

Open source product analytics on your infrastructure.
Pricing:
- Open Source
#Analytics #User Analytics #User Engagement 46 social mentions
Avo Landing Page
7

Avo

Prevent human errors when implementing analytics
Pricing:
- Open Source
#Data Dashboard #Productivity #No Code 1 social mentions
Astronomer Landing Page
8

Astronomer

Capture every user event and route them anywhere. Automatically
Pricing:
- Open Source
#Customer Data Platform #Customer Data Integration #Analytics 4 social mentions
Aptabase Landing Page
9

Aptabase

Privacy-first and simple analytics for mobile, desktop and web apps
Pricing:
- Open Source
#Surveys #Form Builder #Customer Feedback 3 social mentions
Countly Landing Page
10

Countly

Product Analytics and Innovation. Build better customer journeys.
Pricing:
- Open Source
- Freemium
- Free Trial
#Analytics #Product Analytics #Mobile Analytics 6 social mentions
Fathom Analytics Landing Page
11

Fathom Analytics

Simple, trustworthy website analytics (finally)
Pricing:
- Open Source
- $14.0 / Monthly (100,000 Pageviews)
#Open Source #Analytics #Privacy 58 social mentions
Swetrix Landing Page
12

Swetrix

Ultimate open-source analytics to satisfy all your needs.
Pricing:
- Open Source
- Paid
- Free Trial
- $5.0 / Monthly (10000 visits per month, up to 20 websites)
#Analytics #SaaS #Tracking 17 social mentions