Meerlume turns a plain-language description of your business into a working messaging bot.
Write a paragraph about how your business actually operates: your services, your prices, your opening hours, what you need from a customer before you can confirm a booking. Meerlume reads it and builds the conversation flow for you. Review it, publish it, and your bot is live on Telegram and WhatsApp.
What makes it different
Most AI chatbots call a language model on every single customer message. That means they can invent prices, promise slots you do not have, and cost you money on every conversation.
Meerlume uses AI only at setup time. Your description is compiled once into a fixed, deterministic flow. After that, the AI is out of the loop entirely. The bot answers the same way every time, and running it costs close to nothing.
What you get
Plain-language setup. No flow charts, no drag and drop canvas, no developer. Plain-language editing. Describe the change you want and the flow updates. Telegram and WhatsApp. One flow, deployed to both. Owner inbox. Every conversation in one place, with full history. Booking calendar. See bookings, block off days, and let the bot suggest open slots. Review mode. Approve or decline requests before anything is confirmed. Instant notifications. Get pinged on Telegram the moment a booking comes in. 100+ templates. Salons, clinics, driving schools, restaurants, tutors, cleaners, movers, trades, and more.
Who it is for
Small and medium local businesses that take bookings or enquiries through messaging apps and do not have technical staff, plus agencies that set this up on their behalf.
Pricing is metered by conversation, not by message or by AI token.
A startup from Yerevan, Armenia that is founded by Robert Poghosyan, Norik Khachatryan.
Plain-language bot builder
Describe your business in a paragraph and Meerlume generates the full conversation flow. No flow charts, no drag and drop canvas, no code.
Deterministic runtime
AI runs only at setup. The published bot follows a fixed flow, so it never invents prices, hours, or availability.
Conversation-based pricing
Metered by conversation, not by message or AI token. Runtime cost stays flat as volume grows.
Telegram and WhatsApp
One flow deploys to both channels. Telegram is self-serve in minutes; WhatsApp connects via the Cloud API.
Plain-language flow editing
Describe the change you want and the flow updates. No rebuilding from scratch.
Owner inbox
Every customer conversation in one place, with full message history and contact details.
Booking calendar
Built-in calendar with bookings, availability, and blocked days. The bot suggests open slots and writes confirmed bookings back.
Review mode
Approve or decline incoming requests before anything is confirmed to the customer.
Instant owner notifications
Get pinged on Telegram the moment a booking or lead comes in, with Approve and Decline buttons inline.
100+ industry templates
Prefilled starting points for salons, clinics, driving schools, restaurants, tutors, cleaners, movers, trades, and more.
We're just launching, and do not have any big customers yet.
Meerlume started from a mismatch we kept seeing: small business owners were being sold AI chatbots that were unpredictable and expensive per message, when what they actually needed was something that answers reliably and costs almost nothing to run.
The insight was that AI is genuinely great at understanding a business description - and genuinely risky at improvising customer-facing answers about price and availability. So we split the two. The AI reads your description once and builds the flow. After that, it's out of the loop.
The name comes from meerkats: the sentinel that stands watch while everyone else gets on with their work.
Meerlume only uses AI at setup time. You describe your business in plain language - services, prices, hours, booking rules - and Meerlume generates a deterministic conversation flow that runs without ever calling an AI model again.
That means the bot behaves the same way every time: no hallucinated prices, no invented availability, no drifting off-script. It also means per-conversation cost is effectively zero, so pricing isn't tied to message volume the way it is with LLM-powered chatbots.
Bots deploy to Telegram and WhatsApp, and every conversation lands in a built-in inbox with a calendar view for bookings.
Three reasons:
Predictability. Most AI chat builders run a language model on every customer message. Meerlume compiles your description into a fixed flow, so the bot can't improvise about your prices or your schedule.
Cost structure. Because there's no inference at runtime, Meerlume isn't priced per AI message. You're metered on conversations, not tokens.
Setup time. No flow-chart builder, no drag-and-drop canvas, no developer. Write a paragraph about how your business works, review the generated flow, and publish. Editing works the same way - describe the change in plain language.
Meerlume also ships the parts businesses actually need after launch: an owner inbox, review/approval mode for bookings, a calendar, and owner notifications on Telegram.
Small and medium local businesses that take bookings or enquiries over messaging apps and don't have technical staff: barbershops and salons, dental and physio clinics, driving schools, restaurants, cleaning and moving companies, tutors, freelance designers, and trades like plumbers and electricians.
The common profile is an owner who is already answering the same questions in WhatsApp or Telegram all day and wants that handled automatically without hiring a developer or learning a flow builder.
Agencies and resellers that set up messaging automation for local business clients are a second core audience.
Frontend: React Router v7, TypeScript, Tailwind CSS, deployed on Cloudflare Pages Backend: Fastify (Node.js/TypeScript) on Railway Database: PostgreSQL (Neon), EU region Messaging adapters: Java / Spring Boot service handling the Telegram Bot API and WhatsApp Cloud API AI (setup only): Google Gemini Flash models, used to compile business descriptions into flow definitions Auth: Better Auth Email: Brevo
We have collected here some useful links to help you find out if Meerlume is good.
Check the traffic stats of Meerlume on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Meerlume on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Meerlume's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Meerlume on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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