MarketerKit's free ROAS calculator lets you add every channel in a campaign, see blended and per-channel ROAS, and benchmark each one against real B2B ranges โ not generic ecommerce averages. The paid report adds budget reallocation guidance and a branded export.
A startup from Edgware, the United Kingdom.
Existing free ROAS tools stop at the number. MarketerKit adds the layer most people actually need next โ which channel is working, which isn't, and where to shift budget โ without requiring a login or a sales call.
B2B marketers running paid campaigns across multiple channels โ in-house marketers, agencies managing client budgets, and paid media managers who need a quick, credible answer on campaign performance.
Most free ROAS calculators handle one channel and give you a single number. MarketerKit lets you add every channel in a campaign, see blended and per-channel ROAS, and benchmarks each one against ranges built specifically for B2B โ not generic ecommerce data borrowed from elsewhere.
Built by a B2B marketer who kept rebuilding the same spreadsheet every time a campaign needed a blended ROAS check. Most published benchmarks were built on ecommerce data and didn't hold up for B2B, so MarketerKit was built to fix both problems at once.
Built with HTML, CSS, and JavaScript, hosted on Netlify, with Stripe for payments and Google Analytics for tracking
We have collected here some useful links to help you find out if MarketerKit is good.
Check the traffic stats of MarketerKit on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of MarketerKit on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of MarketerKit's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of MarketerKit on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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