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MailBluster

Thrive with MailBluster: A powerful and affordable email marketing platform. Perfect for sending unlimited emails seamlessly using Pro features like automation, segmentation, email templates, etc.

MailBluster is an email marketing platform designed to help businesses communicate more effectively with their audiences. It supports unlimited leads and provides practical tools for creating, automating, sending, and tracking email campaigns.

MailBluster serves more than 50,000 businesses, including digital agencies, ecommerce brands, and large organizations with high-volume sending requirements. Its flexible features help teams manage campaigns efficiently as their marketing needs grow.

Multi SMTP lets you connect multiple preferred SMTP providers to improve deliverability, reliability, and sending performance. MailBluster SMTP provides a fully managed alternative for sending campaigns directly through MailBluster with zero SMTP configuration. You send campaigns. We handle everything else.

Build automated workflows, organize leads with segmentation, and use A/B testing to compare campaign variations. Create responsive emails with the drag-and-drop editor or customize ready-made templates. Inline and pop-up forms help you collect leads, while double opt-in supports list quality and deliverability. Real-time tracking and reports provide insights into campaign performance and subscriber activity.

Support is available 24/7 for questions and assistance. Contact MailBluster at https://mailbluster.com/contact

A startup from Delaware, the United States.

5.0
(3 reviews)
Pricing:
  • Freemium
  • $5 / Annually (+ email costs from $0.60 per 1,000 emails, based on usage)
Platforms:
  • AWS
  • Web
  • Browser
  • Cloud
Visit website Alternatives Status Page
Verify MailBluster
MailBluster
InboxAlly sponsored

Enterprise Email Warmup. Sender Domain Reputation Repair Tool to get out of spam and see open rates more than double in 4 to 14 days. We engage with your emails to teach mailbox providers not to send your email to the spam or the promotions folder.
Omnivery sponsored

Security-first transactional email: SMTP relay and REST API for password resets, receipts, 2FA and notifications. 100% owned infrastructure, strict sender vetting, human deliverability, ISO 27001/27701/HIPAA, native SendGrid/Mailgun compatibility.

MailBluster Reviews and Details

This page is designed to help you find out whether MailBluster is good and if it is the right choice for you.

Listed in

Email Marketing Email Marketing Platforms Email Newsletters Newsletter Marketing Email Automation Email Marketing Automation Transactional Email

Screenshots and images

  • MailBluster MailBluster - Bulk email marketing tool
    MailBluster - Bulk email marketing tool //
    2026-07-07
  • MailBluster MailBluster - Drag and drop email builder
    MailBluster - Drag and drop email builder //
    2026-07-07
  • MailBluster MailBluster - Email automation
    MailBluster - Email automation //
    2026-07-07
  • MailBluster MailBluster - Unlimited leads
    MailBluster - Unlimited leads //
    2026-07-07
  • MailBluster MailBluster - Real-time tracking and report
    MailBluster - Real-time tracking and report //
    2026-07-07
  • MailBluster MailBluster - Multi SMTP providers
    MailBluster - Multi SMTP providers //
    2026-07-07
  • MailBluster MailBluster - Managed SMTP
    MailBluster - Managed SMTP //
    2026-09-02

Features & Specs

  1. Automation

    Save time with automated workflows that send the right emails at the right moment.

  2. Email templates

    Pick from stunning, ready-made templates or create your own from scratch.

  3. Drag & drop email composer

    Create responsive and professional emails in minutes. No coding needed!

  4. List segmentation

    Target and re-target the right audience by grouping subscribers based on opens, clicks, or purchase history.

  5. A/B testing

    Test two versions of your campaign to see which one drives more opens, clicks, or conversions.

  6. Real-time tracking & report

    Track opens, clicks, bounces, complaints, and eCommerce conversions with charts & data.

  7. Double opt-in

    Grow a high-quality list, build trust, and boost email deliverability with verified sign-ups.

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Questions & Answers

As answered by people managing MailBluster.

  1. How would you describe the primary audience of MailBluster?

    MailBluster's primary audiences are startups and small businesses. Mainly, the companies that are looking for more affordable email marketing solutions. Such as agencies managing campaigns for numerous clients, organizations sending millions of emails, and e-commerce firms focused on automation-driven growth.

  2. Who are some of the biggest customers of MailBluster?

    Some of the biggest customers of MailBluster include Alphaniti, Omakase, Oldflix, eCareerPoint, Circlebloom, Instituto de Direito Real, Phamify, and Codeanywhere, among others.

  3. What makes MailBluster unique?

    The highly affordable pricing plans and easy-to-use email marketing features, such as automation, segmentation, and scalability to manage email campaigns, are what make MailBluster unique.

  4. Why should a person choose MailBluster over its competitors?

    Compared to the other email marketing tools, MailBluster is extremely cost-effective with a pay-as-you-go pricing model. It offers multiple SMTP providers and offers enterprise-grade features at only a fraction of the cost.

  5. What's the story behind MailBluster?

    Back in early 2015, when we reached 100,000 users on one of our startups, ThemeWagon, we needed a more affordable way to send newsletters without compromising the quality of the sending. We made an MVP and sent out a couple of million emails, and 99.8% of them got delivered. At that point, ThemeWagon was saving more than $2,150 a month on email marketing software subscription fees. After that, we didn’t want to keep this to ourselves and decided to share this sweet deal with everyone else. And so we did and made MailBluster.

  6. Which are the primary technologies used for building MailBluster?

    MailBluster uses Amazon Web Services (AWS), specifically EC2 and Lambda, to host microservices and manage the platform's infrastructure, enabling scalable and controlled resource utilization. MailBluster's core technology comprises AWS services, Terraform for infrastructure management, and multiple microservices that operate on EC2 and Lambda. It also features a modern drag-and-drop email editor, as well as campaign and list management automations, along with many more essential ones.

Videos

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Reviews

  1. User avatar
    israt
    · technical writer at technext ·
     
    Lowest Cost Email Marketing Tool Ever

    It is a Handy and Classy Looked with the easiest features. Drag and drop of mailbluster were interesting. it was easy and smooth handling.

    Competitors: EmailOctopus, MailChimp, Sendy
  2. User avatar
    Alexx
     
    The best email sending service I have ever used!!

    MailBluster is saving thousands of dollars every month from last year. We have switched to MailBluster after spending with 'expensive' email sending software. Right now we are the most happy organization with the service of MailBluster. Definitely, it is providing excellent service at the most cheapest price. It is cost effective and a rapid answering support team is just WOW! Overall, I would recommend, use MailBluster and feel the difference!

    Pros:    List segmentation|Timewarp delivery|Drag & drop email builder|Cost effective|62k free emails/m|A/b testing|Realtime tracking & report|Best customer support
    Cons:    No custom smtp|No other smtp other than amazon ses
  3. User avatar
    Ashraful Prium
    · CEO at ThemeWagon Inc. ·
     
    The Best EmailMarketing Software I've used for ThemeWagon.com

    For the last couple of years, from MailBluster's "alpha" phase, it is saving our company thousands of dollars every month on email marketing. I definitely love this software. You can see more here at Themewagon's blog

    Pros:    Unlimited contacts|Low price|Timewarp delivery|Drag and drop email builder|Outstanding customer support
    Cons:    No custom smtp options|Only amazonses is supported

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Is MailBluster good?

External links

We have collected here some useful links to help you find out if MailBluster is good.

  • Public traffic stats of MailBluster

    Check the traffic stats of MailBluster on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.

  • Domain Rating (DR)

    Check the "Domain Rating" of MailBluster on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of MailBluster's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.

  • Domain Authority (DA)

    Check the "Domain Authority" of MailBluster on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.

  • Public opinion on Reddit

    The latest comments about MailBluster on Reddit. This can help you find out how popualr the product is and what people think about it.

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about MailBluster and what they use it for.
  • Illustration Trends to Dominate Over the Web at 2022
    MailBluster is an email marketing tool that embraces some of the aforementioned illustration trends while getting on board with any illustration. Look at how they use hand-drawn illustrations, nature-inspired patterns and soft backgrounds with thick and prominent outlines to express what they want to. - Source: dev.to / almost 4 years ago
  • Best solution for one-time sending 7000 emails
    I would check out MailBluster. It should only cost you $0.70 in total to send the 7,000 emails. You do have to sign up for an AWS account and there is some setup involved, but once you have everything configured it works well and is super cheap. Source: almost 5 years ago
  • The Best ever Low-cost Email Marketing software - MailBluster
    On top of all these, you will get our top-notch customer support if you face any issues. If you have questions, please visit http://mailbluster.com/. Also, you can see our FAQ here: https://mailbluster.com/faq/. - Source: dev.to / over 5 years ago

Summary of the public mentions of MailBluster

MailBluster has captured a notable segment of the email marketing landscape, positioning itself as a cost-effective yet feature-rich alternative to more established platforms such as MailChimp, AWeber, and EmailOctopus. At the core of MailBluster's value proposition is its affordability and efficient use of Amazon SES (Simple Email Service), which enables users to scale their email campaigns while maintaining low costs.

One of the major draws for MailBluster is its pricing structure. With a foundational $60 annual subscription for the Pro plan, MailBluster makes a compelling case for budget-conscious marketers. The requirement to connect an approved AWS account adds a layer of complexity but unlocks the capabilities of Amazon SES, allowing users to benefit from economical email delivery rates. Consequently, users have reported significant cost savings compared to traditional email marketing solutions.

Users who transition to MailBluster often highlight its rich set of features that ensure a smooth shift from other platforms. For instance, MailBluster has been positively compared to EmailOctopus, with both platforms offering bulk newsletter sending via Amazon SES and sharing several similar features. This parity ensures that users can expect comparable functionality regardless of their choice.

Furthermore, MailBluster has been noted for its effective and aesthetically pleasing use of design trends within the platform, incorporating elements like hand-drawn illustrations and nature-inspired patterns. This attention to design is an added bonus for users focused on maintaining visually appealing communications with their audiences.

In discussions concerning one-off email campaigns, MailBluster's cost-effectiveness is particularly highlighted. Users have evidenced scenarios where sending thousands of emails incurs minimal costs, emphasizing the platform's potential for marketers managing sporadic campaigns without substantial financial outlay.

Another aspect that has garnered attention is MailBluster's customer support. Users frequently commend the platform for its robust support system, which provides timely assistance when issues arise. Moreover, the availability of comprehensive resources such as FAQs ensures that users are well-equipped to troubleshoot and leverage the platform's full potential independently.

Overall, public opinion about MailBluster underscores its value as an affordable, feature-rich option in the email marketing realm. While it requires some technical setup involving AWS, the platform rewards its users with significant cost savings and reliable customer support, making it a viable choice for both seasoned marketers and those new to the domain seeking effective email marketing solutions without the burdens of higher expense.

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Is MailBluster good? This is an informative page that will help you find out. Moreover, you can review and discuss MailBluster here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.

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