Magazengo Reviews and Details

Questions & Answers

1. Why should a person choose Magazengo over its competitors?

   Choose Magazengo if you want to test an idea without paying a monthly fee, and keep your costs predictable as you grow.

   You launch a store in minutes with ready-made themes, then add reviews, variants, discount codes, invoices, click and collect (including Mondial Relay), Google Shopping, print on demand with Gelato, or dropshipping.

   On Starter and Business there are no Magazengo transaction fees (within the Starter sales limit), unlike platforms that charge a percentage on top of the subscription; payment processor fees still apply.

   If you already sell on Shopify, you can import your catalogue instead of starting over.

   The platform is French, with data hosted in Europe, which matters if GDPR and local support are part of your decision.

2. What makes Magazengo unique?

   Magazengo is a French online store builder that combines three things most platforms sell separately.

   First, you can start for free: the Free plan has no monthly fee and takes 2.5% per sale, and the paid plans have no transaction fees (Starter up to EUR 50,000 in sales, VAT included, over 12 rolling months; Business with no cap, all plugins included).

   Second, print on demand is built in: Gelato is available at no extra plan fee, even on Free, so you can sell printed products without holding stock.

   Third, you can edit your store live in the Studio, and developers can go further with Studio Code.

   Data is hosted in Europe and the platform is GDPR-minded. Shopify catalogues can be imported.

3. How would you describe the primary audience of Magazengo?

   Magazengo is built for small businesses that want to sell online without a technical team: independent creators, artisans, local shops, emerging brands and solo entrepreneurs launching their first store.

   It also suits people who want to sell printed products (apparel, posters, mugs) through print on demand without managing inventory.

   A second audience is freelancers and web agencies in France and Europe who set up stores for clients and want a simple platform with a live editor and ready-made themes.

   It is also a good fit for merchants coming from Shopify or Wix who want a European alternative with clear pricing. We focus on business users: merchants and the agencies that serve them.

4. What's the story behind Magazengo?

   Magazengo is published by Devaxis, a software studio based in Toulouse, France.

   We built it as a French e-commerce platform for people who want to open an online store without a complicated setup: pick a theme, add products, connect Stripe and start selling.

   The idea is simple pricing, with a free way to start, no transaction fees on paid plans, and the option to sell print-on-demand products without stock.

   We developed a lot of e-commerce projects, and were bored by old technologies or expansive platforms. So we created the one perfect for our customers.

5. Which are the primary technologies used for building Magazengo?

   Magazengo is a TypeScript monorepo (pnpm and Turborepo).

   The apps are built with Next.js and React, styled with Tailwind CSS and shadcn/ui components. Data lives in PostgreSQL hosted on Supabase in the EU (Paris region), accessed with Drizzle ORM.

   Payments run on Stripe, including Stripe Connect for merchant payouts.

   The apps are deployed on Vercel in the Paris region, with Redis (Upstash) for caching. The Studio code editor embeds a Monaco-based editor built with Vite.

6. Who are some of the biggest customers of Magazengo?

   Magazengo is a young platform, so we do not have large enterprise customers to name, and we prefer not to invent any.

   Today, the stores on Magazengo are run by independent merchants: creators, artisans, local shops and emerging brands.

   We only list a store publicly with the merchant's agreement, so there are no customer names here yet.

   If you want to see what a Magazengo store looks like, the ready-made themes on magazengo.com show real storefront layouts. We will add named references as merchants agree to be featured.