Lumetrics
Turn competitive intelligence, audience sentiment, and algorithmic signals into your next winning video.
A startup from India, founded by 3.
Turn competitive intelligence, audience sentiment, and algorithmic signals into your next winning video.
A startup from India, founded by 3.
This page is designed to help you find out whether Lumetrics is good and if it is the right choice for you.
Lumetrics is a Native AI Video Intelligence Platform built for YouTube and Instagram, founded by Anirban Naskar, Nishant Neeraj, and Soumya Sarkar. The company's core belief: YouTube and Instagram are the world's most underutilised growth channels for enterprise brands — platforms every modern buyer discovers, evaluates, and decides on, yet almost no brand treats as a measurable data channel.
Lumetrics replaces the scattered, disconnected tools enterprise teams currently stitch together — one for competitive benchmarking, another for sentiment, a third for keyword research, none of which talk to each other — with a single platform spanning the entire content lifecycle: Planning, Creation, Distribution, and Measurement.
The platform is built around six core capabilities: Competitive Insights, benchmarking brands against competitors at scale; In-depth Video Performance Analysis, breaking down what's actually driving results on individual videos; Category Insights, mapping how an entire category is performing and where the white space sits; Multi-input Script Generation, turning competitive and performance data into a ready script for the next video; User Sentiment Analysis, tracking how audiences are actually responding across the funnel; and YouTube Search Optimization Audit and Recommendation, scoring every video and prescribing exactly what to fix.
The standout differentiator is YouTube Keyword Rank — showing exactly where a brand ranks for every keyword its audience searches on YouTube, at competitive-set scale. No other platform currently offers this.
Lumetrics is targeting enterprise brands, creators, and digital-first businesses across SaaS, tech, BFSI, FMCG, D2C, and media — starting in India, the US, UK, Canada, and Australia. Early platform verticals include Indian life insurance (YouTube) and baby & skincare (Instagram).
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Competitive Insights
Benchmark your brand against competitors at scale — channel performance, posting frequency, and engagement broken down by view tier, so you know exactly where you stand in the category.
In-depth Video Performance Analysis
Go beyond views and likes to understand what's actually driving a video's results — down to individual performance drivers on a per-video level.
Category Insights
See how an entire category is performing and where the white space sits — surfacing topics and angles competitors own, and the gaps nobody has claimed yet.
Multi-input Script Generation
Feed in competitive data, performance data, and brand guidelines to generate a ready-to-shoot script for your next video — reverse-engineered from what's already proven to work.
User Sentiment Analysis
Track how audiences are actually reacting to content across the funnel — from awareness to purchase — so you know not just what's being watched, but how people feel about it.
YouTube Search Optimization Audit and Recommendation
Score every video against a structured SEO benchmark and get specific, actionable fixes to improve discoverability and search rank.
Enterprise marketing and content teams, D2C brands, and creators who treat YouTube and Instagram as serious growth channels — specifically CMOs, Heads of Content, Performance/Insights leads, and founders at mid-to-large companies who need real competitive and audience intelligence to justify and direct their video investment.
Lumetrics is the only platform that shows brands where they actually rank for every keyword their audience searches on YouTube — at a competitive-set scale. It also turns the comment section, usually ignored, into a structured intelligence asset by mapping every comment to a funnel stage and sentiment score. Rather than being a single-point analytics tool, it's built as a full video intelligence operating system covering competitive benchmarking, content performance, creator research, SEO auditing, and script generation in one place.
Most teams piece together YouTube and Instagram intelligence across five or more disconnected tools — then spend days manually stitching the data into a spreadsheet that's outdated before it's even delivered. Lumetrics replaces that entire stack with one platform that tells you not just how you're performing, but why, what your competitors are doing differently, and what to create next — all live, not three days later.
It came out of frustration. Before building Lumetrics, the founder spent years in growth marketing at an agency, pitching YouTube strategy to major Indian brands — and every time a client asked how they stacked up against competitors, the answer meant three days of manually pulling data from five tools into a spreadsheet that was already stale by the time it landed in their inbox. Brands were spending serious money on YouTube production, distribution, and creators with no real intelligence on whether any of it was working. Lumetrics started as competitive intelligence — Share of Voice, keyword gaps, frequency tracking — and expanded as the team realised how underused the comment section was as a signal, building an NLP engine to map sentiment and funnel stage. From there came creator research, SEO auditing, content intelligence, and performance-focused modules — each one built to close a real gap the founders kept running into firsthand.
React.js, Node.js, Gemma LLM, Python
We have collected here some useful links to help you find out if Lumetrics is good.
Check the traffic stats of Lumetrics on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
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Check the "Domain Authority" of Lumetrics on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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