LINJERUM studio Reviews and Details

Questions & Answers

1. What's the story behind LINJERUM studio?

   LINJERUM started as a small design and development agency in Aarhus, building custom websites, ticketing and learning platforms for Danish businesses. Again and again we met the same kind of client: a restaurant, a salon or a tour operator who cared deeply about how their business looked, but couldn't justify the price of a custom-built website. The website builders they tried either left them with a blank template and a lot of work, or with an AI-generated site that looked like everyone else's.

   LINJERUM Studio is our answer. We took the way we design websites for clients, with real designers, careful typography and a distinct look for every business, and turned it into templates anyone can use. AI does the time-consuming part: it reads your business and fills in the texts and photos, but it never touches the design. On top of that we built in the tools our clients kept asking for, like online booking, table plans, an inbox, analytics and multiple languages.

   The goal is simple: give every small business a website that looks like it was made for them, at a price they can afford. The studio is designed and built in Aarhus, Denmark.

2. What makes LINJERUM studio unique?

   Most website builders make you choose between a template you have to fill in yourself and AI that generates a generic-looking site. LINJERUM Studio combines the two the other way round: every template is drawn by real designers, and the AI only fills it in. It writes your texts and picks your photos from your old website or a short description, but it never invents the layout. The result looks hand-made, in minutes.

   It is also built for how small businesses actually work. Online booking, table bookings with a live floor plan, a shared inbox for form messages, cookieless analytics and multiple languages are all built in, with no plugins or extra subscriptions. You edit everything directly on the page, see every page side by side on one canvas, and can even edit your site by chat through Claude or ChatGPT.

   And building is free. You only pay when you publish.

3. Why should a person choose LINJERUM studio over its competitors?

   Choose LINJERUM Studio if you want a website that looks professionally designed without hiring a designer or learning a complex tool.

   With most builders you either start from a blank template and do all the work yourself, or let AI generate a site that looks like everyone else's. In LINJERUM Studio, real designers draw the templates and AI fills them in with your business's own texts and photos. You get a site that looks hand-made, and you get it in minutes.

   Everything a small business needs is included from the start: online booking for appointments, table bookings for restaurants, contact forms with a shared inbox, cookieless analytics, an image library, multiple languages and your own domain. There are no plugins to install and no add-ons to pay for one by one.

   Editing is simple. You click directly on the page to change text and images, see all your pages side by side, preview on a phone, and can always go back to an earlier version. You can even make changes by chatting with Claude or ChatGPT.

   Building is free, so you can try it with your real content before paying anything. If you would rather not do it alone, the designers behind the templates can help.

4. How would you describe the primary audience of LINJERUM studio?

   Small business owners who need a good-looking website but don't have the time, budget or skills to build one from scratch or hire an agency.

   Typically these are local, owner-run businesses where the website has to win customers and take bookings: restaurants and cafés, hair and beauty salons, tattoo studios, fitness and yoga studios, photographers and other creatives, and experience businesses such as tours, boat trips and outdoor activities.

   They care about how their brand looks, but they're not web designers. They want a site that feels hand-made and fits their business, plus the practical tools that come with running it: online booking, an inbox for enquiries, simple visitor stats, and support for more than one language. Many are in Denmark and the Nordics, but the studio works in ten languages, so it suits small businesses anywhere in Europe.

5. Which are the primary technologies used for building LINJERUM studio?

   LINJERUM Studio is built in Elixir with the Phoenix framework and Phoenix LiveView. The editor updates the page in real time over a live connection, so changes show instantly without a separate front-end app.

   Main technologies: - Elixir, Phoenix and Phoenix LiveView for the app and the editor - MySQL through Ecto for data, and Oban for background jobs such as AI generation - OpenAI models for writing texts, filling templates and translating sites - Cloudflare for the CDN, image and font storage (R2) and customers' custom domains with automatic SSL - On-the-fly image resizing and WebP conversion with libvips - Stripe for subscriptions and payments - Resend for transactional email - PostHog for product analytics, plus its own cookieless analytics for customer sites - Three.js and WebGL/WebGPU for animated template effects - Playwright for generating template previews and screenshots - A Model Context Protocol (MCP) connector, so Claude and ChatGPT can edit sites - Hosted at Hetzner