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Next up is Kissmterics, a customer behavior analytics tool by Neil Patel. An easy to use the platform, Kissmetrics is designed with marketing and sales teams in mind. Following the theme of your website visitors are actual people and not mere sessions, Kissmetrics provides in-depth analysis of customer journey by tying data to a real person.
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With powerful customer segmentation and precision targeting, Kissmetrics never lets a visitor slip by your sales funnel. You can trigger behavior and attribute-based automated emails to keep customers engaged. You can also measure the email campaign impact to see what strategies drive sales.
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Kissmetrics isn’t for those looking for free Mixpanel alternatives—its lowest plans start at $299 a month. As for implementation, Kissmetrics is similar to most website analytics products. You’ll need to install a tracking code and come up with a tracking plan to make sure you’re capturing the right metrics up front, and you’ll have to ask for engineering for help each time you want to update event tracking.
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Though slightly pricey, KissMetrics has an attractive and straightforward layout that offers plenty of features, such as real-time data monitoring, unlimited funnel, cohort report, revenue report, unlimited customer profiles, unlimited channel reports, unlimited A/B Split tests and much more.
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Kissmetrics is a fantastic tool for combing through your customer data. Their tools allow you to monitor your KPIs, find leaky points in your funnel, track any and all activity on a product or page, establish A/B tests, and a large number of other customer analysis functions. Kissmetrics also integrates with your email service to help you significantly improve your email marketing campaigns. Although Kissmetrics...
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Until they released their own A/B testing tool, the only way to run these tests using data from Kissmetrics was by running a funnel report then exporting that to an external tool to analyse it. Now, all the A/B testing reporting can be done from within Kissmetrics.
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KISSMetrics is focused on web analytics at the individual level, with the “Customer Lifetime Value” metric being a centerpiece of their analytics reporting. With KISSMetrics you are able to go back and look at an individual’s interaction history.
10 A/B testing tools to help improve conversions
KISSmetrics is a powerful analytics platform to help increase customer acquisition and retention rates. The KISSmetrics JavaScript library provides a function to help you set up your A/B test, which has three major features; it randomly assigns the current visitor to one of the variations, ensures the subsequent calls return the same variation to the visitor and sets a property with the name of the your...
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“I use other split-testing tools, such as Optimizely, but Kissmetrics is a must if you’re serious about getting accurate results. The problem with many of the tools out there is they don’t measure the impact of the test throughout your entire funnel. That’s why I love Kissmetrics; it will show you exactly what the impact is for a test at every step of the buying process (not just the next step).” – Ruben Gamez,...
