7 Analytics Tools for Optimizing UX

1

Google Analytics

Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a decent tool for understanding what’s happening on your site, and the user interface is much less intimidating than Google Analytics.

#Analytics #Web Analytics #Mobile Analytics 36 social mentions

2

Adobe Analytics

Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a decent tool for understanding what’s happening on your site, and the user interface is much less intimidating than Google Analytics.

#Analytics #Web Analytics #User Analytics 2 social mentions

3

Hotjar

Hotjar uses heatmaps to help you visualize how users are navigating your website, showing you what they click on exactly. It shows you how effective your funnels are, and with a host of other tools such as the ability to create customer surveys, it has quickly become a mainstream choice for usability testing. Hotjar can also take screen recordings of your visitors, allowing you to see exactly how they navigate through your site.

#Heatmaps #Web Analytics #Customer Feedback 12 social mentions

4

Crazy Egg

Like Hotjar, Crazy Egg gives you a visual representation of how visitors are interacting with your site. Using heatmaps, clickmaps and scrollmaps combined with traditional analytics and A/B testing features, it’s a terrific way to make your usability testing more data-driven and actionable.

#Web Analytics #Analytics #Heatmaps

5

Clicky

Clicky is a hybrid of Google Analytics, Adobe Analytics and Hotjar. It boasts real-time analytics, allowing you to see exactly what’s happening on your website as it’s happening. It also offers heatmaps, clickmaps, traffic reports and more, but with a focus on what’s happening right now, so that you can react quickly to spikes in traffic or a sudden drop in conversions.

#Analytics #Web Analytics #Mobile Analytics 2 social mentions

6

Chartbeat

Additionally, it features tools to help you improve click-through rates and headline analytics. So if content marketing is your bread and butter, Chartbeat is the tool for you. If content is what users are coming for, Chartbeat can help you remove friction like navigating, filtering and searching, by showing you what you should have on the front line.

#Analytics #Web Analytics #A/B Testing

7

KISSmetrics

Kissmetrics is a fantastic tool for combing through your customer data. Their tools allow you to monitor your KPIs, find leaky points in your funnel, track any and all activity on a product or page, establish A/B tests, and a large number of other customer analysis functions. Kissmetrics also integrates with your email service to help you significantly improve your email marketing campaigns. Although Kissmetrics is somewhat advanced and caters heavily to marketers, it works well for large organizations.

#Analytics #Web Analytics #Mobile Analytics