Table of contents
Iterable
Highly-personalized, mobile-optimized email marketing.
A startup from San Francisco, United States that is founded by Andrew Boni.
A startup from San Francisco, United States that is founded by Andrew Boni.
User-Friendly Interface
Iterable offers an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise. This helps in designing email and marketing campaigns efficiently.
Advanced Segmentation
With Iterable, users can create highly targeted segments using a variety of conditions, allowing for more personalized and effective marketing campaigns.
Cross-Channel Marketing
Iterable supports a wide range of marketing channels including email, SMS, mobile push, and in-app notifications, facilitating cohesive and holistic marketing strategies.
Automation Capabilities
Iterable provides robust automation features, enabling the creation of complex workflows for customer engagement and lifecycle campaigns, which can save time and increase efficiency.
Integration Options
Iterable integrates with various other platforms and tools such as CRM systems, data warehouses, and social media, enhancing its functionality and versatility.
Real-Time Analytics
The platform offers real-time analytics and reporting, giving marketers immediate insights into campaign performance to make data-driven decisions.
We have collected here some useful links to help you find out if Iterable is good.
Check the traffic stats of Iterable on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Iterable on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Iterable's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Iterable on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Iterable on Reddit. This can help you find out how popualr the product is and what people think about it.
That's fascinating .. I'm not sure if it means this or if it is some way of looping notifications 🤔 https://iterable.com/. Source: over 2 years ago
Also received it. The target domain is https://links.namecheap.com which goes to https://iterable.com/ DKIM-signed Seems to be either DHL or Metamask. What concerns me a lot being a customer is that they have been compromised for a couple of days already without taking proper actions: https://twitter.com/polmesegue/status/1623628920636559361. - Source: Hacker News / over 2 years ago
I'd like to have the background of my website match the background of this website: https://iterable.com/. Source: over 3 years ago
One of our customers has a business use-case for sending 5 million users from Snowflake to Iterable once a day for customer engagement campaigns. If you think this is an obvious case for reverse-ETL, you're correct. Using RudderStack's reverse-ETL tool, this customer can extract the 5 million users from the Snowflake table, and then activate them into Iterable so they can get triggered to receive emails. Simple as... - Source: dev.to / over 3 years ago
Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / about 4 years ago
Iterable is a multifaceted marketing automation platform that has garnered notable attention, positioning itself prominently in categories such as email marketing, social media tools, SEO, and CRM. It competes with other industry players, including Synthesio, Swift Social, LeadsRX, and Emarsys. Public sentiment towards Iterable, based on recent discourse, highlights both its advantages for large-scale customer engagement and some concerns over security.
Diverse Client Base and Use Cases: Iterable has attracted a substantial amount of media coverage, emphasizing its robust ability to manage comprehensive communication strategies through multiple channels. Notably, respected brands like Spotify, Zillow, DoorDash, and Box are among its clientele, underscoring Iterable's adeptness in servicing high-profile clients with sophisticated needs.
Advanced Technical Integrations: Recent discussions have demonstrated Iterable’s capability to handle large data operations smoothly. For instance, one notable use case involved a user sending five million entries from Snowflake to Iterable daily for customer engagement campaigns. This integration, facilitated by tools like RudderStack, underscores Iterable's capability in supporting high-volume, reverse ETL processes seamlessly.
User Engagement and Automation: Iterable’s design is aimed at maximizing user engagement through streamlined communication frameworks. It supports various automated customer engagement campaigns, which make it a powerful tool in crafting personalized and impactful marketing strategies.
Security and Phishing Issues: Despite its strengths, Iterable has faced scrutiny regarding security concerns. Recent reports have raised alarms over phishing attacks leveraging its platform, with incidents pointing towards compromised security protocols. Clients have voiced concerns about how quickly and effectively these issues were addressed, indicating potential gaps in Iterable's incident response strategies.
Complexity in Integration: While Iterable is versatile and powerful, some users may find the integration process, especially with complex data tools and warehouses like Snowflake, to be intricate. The platform's capability to interface with multiple data activation tools, though beneficial, may require a steep learning curve for effective utilization.
Public Perception and User Concerns: User discussions indicate mixed sentiments on certain peculiarities, such as notification features within applications like DoorDash. While these may seem intriguing, they prompt questions about the platform's handling of notifications and their user engagement strategies.
Iterable's reputation as a leading platform in the marketing automation space is well-supported by its ability to handle extensive strategic communication needs for large clients. It stands out for its capacity to integrate with complex data infrastructure, enhancing its value proposition for enterprises aiming for comprehensive customer engagement. However, the platform must address user concerns around security and simplify integration processes to maintain its competitive edge and ensure user trust. As security remains a top priority for digital tools, addressing these issues promptly will be crucial for Iterable's sustained success and client satisfaction.
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Is Iterable good? This is an informative page that will help you find out. Moreover, you can review and discuss Iterable here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
