Secure Instagram DM management platform for influencers, creators, and agencies. Delegate your inbox to your team with AI-powered message classification into Sales, Support, Fans, and Spam — no password sharing needed. $29/month, 7-day free trial.
A startup from New York, the United States that is founded by Cristian Ventura, Emiliano Mettini.
This page is designed to help you find out whether HeyAurora is good and if it is the right choice for you.
HeyAurora is a secure Instagram DM management platform that lets influencers, creators, and agencies delegate inbox access to their teams without sharing Instagram passwords or credentials. It connects via Meta official API using OAuth, ensuring account security. HeyAurora features AI-powered message classification that automatically categorizes Instagram DMs into Sales, Support, Fans, Collaborations, and Spam — helping teams prioritize and respond faster. Personal messages stay hidden from team members. The platform works as a shared Instagram inbox where team members can read, organize, and respond to DMs without direct account access. Permissions are assigned by category with role-based controls and an audit trail tracks responses. Built for creators managing high-volume DMs, agencies handling multiple Instagram accounts, and brands scaling customer support. Messages appear as standard Instagram DMs. Developed by 42i LLC, a Meta-verified Tech Provider. $29/month, 7-day free trial.
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Secure DM Delegation
Team members manage Instagram DMs without accessing the account password
AI Message Classification
Automatically categorizes DMs into Sales, Support, Fans, Collaborations, and Spam
Multi-Account Management
Agencies can manage Instagram DMs across multiple creator accounts
Role-Based Access
Assign team members to specific conversation categories with granular permissions
Shared Instagram Inbox
Centralized inbox for reading, organizing, and responding to Instagram DMs
Real-Time Notifications
Push and email alerts when new Instagram DMs arrive
Conversation Filtering
Filter Instagram DMs by category, status, and conversation type
Audit Trail
Track all team responses and actions across Instagram conversations
Instagram OAuth
Connects via Meta official API — no credential sharing needed
Cross-Platform App
Available on iOS, Android, and Web
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HeyAurora is the only Instagram DM management platform focused entirely on secure inbox delegation. Unlike social media management tools that handle posts, scheduling, and analytics, Aurora solves one specific problem: letting teams manage Instagram DMs without sharing the account password. AI-powered classification automatically sorts messages into Sales, Support, Fans, Collaborations, and Spam, so team members only see the conversations relevant to their role.
Most social media management tools like Hootsuite or Sprout Social treat Instagram DMs as an afterthought within a massive feature suite. HeyAurora is purpose-built for one thing: secure Instagram DM management. The platform connects through Meta's official API so teams never need the account password. AI classification automatically sorts incoming messages into categories like Sales, Support, Fans, and Collaborations, and role-based permissions ensure each team member only sees what's relevant to them. No browser extensions, no bloated dashboards, just a fast inbox designed for high-volume DM workflows.
Three groups get the most value from HeyAurora. First, influencers and content creators who receive hundreds of DMs daily and need someone else handling their inbox without handing over their Instagram credentials. Second, talent management and influencer marketing agencies that run communications across multiple creator accounts and need a centralized way to manage all of them. Third, brands and businesses whose social media or customer support teams need to respond to Instagram DMs at scale while keeping account security intact.
We kept seeing the same pattern across our agency clients: creators sharing their Instagram passwords with assistants just to get help managing DMs. Every time, it felt like a disaster waiting to happen. One leaked credential and the entire account is compromised. As a Meta-verified Tech Provider, we had direct access to Meta's official APIs, so we built Aurora to eliminate that tradeoff entirely. The platform gives teams full access to the Instagram inbox through secure OAuth delegation, with AI classification to help prioritize what matters, and granular permissions so the account owner stays in control at all times.
The mobile and web apps are built with Flutter, giving us a single codebase across iOS, Android, and Web. The backend runs on Kotlin with Spring Boot, backed by PostgreSQL. AI message classification uses OpenAI's models through a custom pipeline that categorizes intent in real time. Infrastructure runs on AWS with S3 and CloudFront for media, DynamoDB for agent state, Stripe for billing, Novu and Resend for notifications, and Firebase for push.
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