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Graav

Know what your Etsy shop is actually making. Track real profit margins, ad spend, shipping costs, and year-over-year trends all in one place.

Graav is a profit and analytics dashboard built for Etsy sellers. Etsy shows you revenue, but not profit. Graav fills that gap by combining revenue, Etsy fees, shipping costs, ad spend, COGS, and other expenses into a clear monthly view. Each month you enter six numbers and Graav calculates your true profit margin, ad spend efficiency, revenue per visit, and year-over-year trends. No API integrations required, which means your shop data stays completely private. Features include a shop health score, monthly and yearly trend charts, per-listing performance tracking, PDF and CSV export, and a break-even calculator. Starts with a 7-day free trial, no credit card required.

A startup from Boulder, the United States that is founded by Casey McCallister.

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Platforms:
  • Web
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Graav

Graav Reviews and Details

This page is designed to help you find out whether Graav is good and if it is the right choice for you.

#Analytics #eCommerce #eCommerce Analytics #Web Analytics #Web App #eCommerce Tools

Screenshots and images

  • Graav Overview Dashboard
    Overview Dashboard //
    2026-06-30
  • Graav Trends Dashboard
    Trends Dashboard //
    2026-06-30

Features & Specs

  1. Pricing

    $9.99/month, 7-day free trial

  2. Data Entry

    Manual monthly entry, ~2 minutes

  3. Privacy

    No API integrations, data stays private

  4. Platforms

    Web-based

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Questions & Answers

As answered by people managing Graav.

  1. How would you describe the primary audience of Graav?

    Etsy sellers who want to understand whether their shop is actually profitable, not just busy. Typically solo sellers or small shops doing $1K to $10K or more per month who are frustrated that Etsy doesn't show real profit.

  2. What's the story behind Graav?

    Graav was built to solve a problem Etsy sellers face: Etsy shows revenue, but not true profit. After factoring in fees, shipping, ads, and materials, sellers often don't know if they're actually making money. Graav makes that calculation simple and trackable over time.

  3. What makes Graav unique?

    Graav is built specifically for Etsy sellers, not generic eCommerce. It calculates true profit by combining Etsy fees, shipping costs, ad spend, COGS, and other expenses, giving you a number Etsy's own dashboard never shows. No API required, so your data stays private.

  4. Why should a person choose Graav over its competitors?

    Most Etsy analytics tools focus on keyword research or listing optimization. Graav focuses purely on financial clarity/ Profit margins, ad spend efficiency, and year-over-year trends. It takes about two minutes a month to use and requires no integrations.

  5. Which are the primary technologies used for building Graav?

    PHP, MySQL, Stripe for payments, Postmark for email, Cloudflare for CDN, hosted on DreamHost.

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External links

We have collected here some useful links to help you find out if Graav is good.

  • Public traffic stats of Graav

    Check the traffic stats of Graav on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.

  • Domain Rating (DR)

    Check the "Domain Rating" of Graav on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Graav's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.

  • Domain Authority (DA)

    Check the "Domain Authority" of Graav on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.

  • Public opinion on Reddit

    The latest comments about Graav on Reddit. This can help you find out how popualr the product is and what people think about it.

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Is Graav good? This is an informative page that will help you find out. Moreover, you can review and discuss Graav here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.

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